philip lelyveld The world of entertainment technology

17Nov/17Off

TI DLP® technology enables next-generation augmented reality head-up displays

New automotive-qualified DLP3030-Q1 chipset and EVMs allow automakers and Tier-1 suppliers to create HUD systems with crisp, high-quality imagery (PRNewsfoto/Texas Instruments Incorporated)

New automotive-qualified DLP3030-Q1 chipset and EVMs allow automakers and Tier-1 suppliers to create HUD systems with crisp, high-quality imagery (PRNewsfoto/Texas Instruments Incorporated)

Texas Instruments (TI) (NASDAQ: TXN) today unveiled the next evolution of DLP® technology for in-vehicle head-up display (HUD) systems. The new DLP3030-Q1 chipset, along with supporting evaluation modules (EVMs), gives automakers and Tier-1 suppliers the ability to bring bright, dynamic augmented reality (AR) displays to windshields and place critical information within the driver's line of sight.

The combination of increased VIDs and ability to showcase imagery across a wide field of view (FOV) gives designers the flexibility to create AR HUD systems with enhanced picture depth for an interactive, not distractive infotainment and cluster system.

  • Designed and optimized for AR: Easily manages the solar load resulting from longer VIDs (Virtual Image Distance) greater than 7.5 meters, while supporting large displays up to 12 by 5 degrees FOV.

See the full story here: http://markets.businessinsider.com/news/stocks/TI-DLP-technology-enables-next-generation-augmented-reality-head-up-displays-1008286754

17Nov/17Off

Williams-Sonoma is buying a 3-D imaging and augmented reality startup for $112 million

Williams-Sonoma, the home furnishings company that also owns the West Elm and Pottery Barn retailers, has agreed to acquire the San Jose-based startup Outward for $112 million in cash, the companies just announced.

Five-year-old Outward specializes in replicating physical products in high-quality 3-D imagery that can be used for visual merchandising on retail websites and apps.

Outward has also worked with companies, including Williams-Sonoma’s Pottery Barn, to use its product renderings in augmented-reality apps that help customers visualize how a piece of furniture or decor would look in their home.

Outward founder Clarence Chui will stay on to run his 100-person team independently as a subsidiary of Williams-Sonoma, and his startup plans to continue to do business with other clients. The company, which raised less than $12 million in venture capital, has a customer base that includes furniture company Bassett and Rocky Mountain Hardware.

See the full story here: https://www.recode.net/2017/11/16/16666662/williams-sonoma-outward-acquisition-ar-augmented-reality-3d-images-pottery-barn-west-elm

17Nov/17Off

Paramount Pictures Launching First Virtual Reality Movie Theater

paramount-big-screen[Philip Lelyveld comment: for this to be a social experience, the users will need a microphone.  That is not yet a standard feature of VR headsets.]

On December 3, those consumers with any brand of VR headset can sign on to bigscreenvr.com and experience Top Gun 3D in what looks like a movie theater. Yes, you walk into a movie theater, complete with one-sheets and a theater seating. It will even have trailers prior to the main film. In addition, moviegoers will be seated in a virtual audience and can chat before the movie starts to everyone next to them or watching with them.

Then, for the next 24 hours and in 30-minute increments, VR headset users will be able watch Top Gun in 3D for free (Top Gun 3D is available now on Blu-ray). “This is a good example of what happens when you collaborate with Silicon Valley,” noted Tom Hayes, SVP New Media at Paramount.

Hayes first came across Bigscreen a year ago when it was “an enterprise productivity tool.” However, after he looked at what they were doing, he said to himself, “That’s a movie theater.” So six months ago, they began, in earnest, to develop a virtual movie theater. “It launches a possible new platform for the film business,” Hayes said.

See the full story here: http://deadline.com/2017/11/paramount-pictures-first-ever-virtual-reality-movie-theater-with-top-gun-3d-1202209276/

17Nov/17Off

Five Technologies That Will Rock Your World

merlin_129805640_6659155a-1caf-4731-99ce-01de822a809b-master675A.I. Health Care

Conversational Computing

Mind Control (Neuralink, founded by Elon Musk)

The Flying Car

The Quantum Computer

See the full story here: https://www.nytimes.com/2017/11/13/business/dealbook/five-technologies-that-will-rock-your-world.html

17Nov/17Off

It’s Time to Tax Companies for Using Our Personal Data

14DB-DATASUB-superJumboWhen you use the internet, your information travels through the providers’ pipes (roads) and into and out of the platform makers’ servers (parking lots). For the most part, the platform makers rely on your data to improve their products. Google uses its immense trove of real human searches to make better artificial intelligence like transcriptions, translations and self-driving cars.

It’s this data brokerage industry that should be the primary, initial focus of the data tax. This industry exists solely to collect our information and sell it as a commodity to retailers, advertisers, marketers, even other data brokerages and government agencies.

It’s this marketplace that traffics in the actual monetary value of our data, and from it we can begin to map just how much that data might be worth overall.

Microlevies like this one have been issued successfully before. Over the last decade, the governments of 10 countries, including Chile, France and Niger, have successfully raised more than 1 billion euros in funding from a tax on airline tickets of €1 to €40 depending on the class of ticket.

Our data is ours, but it also is not ours. We trade it away for so much of our experience on the internet. Money from a data tax could begin to counter this trade imbalance.

See the full story here: https://www.nytimes.com/2017/11/14/business/dealbook/taxing-companies-for-using-our-personal-data.html?_r=0

17Nov/17Off

Consumer Groups Say Next Gen TV Standard Ignores Privacy

TV_Remote_ScreensThe FCC is scheduled to vote today on the long-awaited ATSC 3.0 broadcast standard. On the eve of the vote, privacy advocates have expressed concern that the standard allows broadcasters to harvest data about individual viewing habits so that advertisers can target their pitches, and there are no rules governing how broadcasters handle the data. In its 109-page proposal for the new rule, the FCC does not mention the issue of privacy. Broadcasters perceive the rule as a way to catch up to Facebook, YouTube, Amazon Prime and others. CTA president Gary Shapiro defends the standard and suggests the vote is being politicized due to the Sinclair-Tribune merger proposal.

FCC chairman Ajit Pai has said the government commission will first look at the technical standard, and “may look at privacy concerns later.”

See the full story here: http://www.etcentric.org/consumer-groups-say-next-gen-tv-standard-ignores-privacy/

17Nov/17Off

Black Friday: HTC Offering A Year Of Access To 60 Viveport Apps For $30

Viveport-Subscription-GamesHTC is offering significant discounts on pre-paid Viveport subscriptions for Black Friday.

The largest discount for a 12-month pre-paid subscription offers access to 60 apps for $30. The plan is typically priced around $80. There’s also a $40 6-month plan with 30 apps and a $20 3-month plan with 15 apps. Those are both $20 off the normal subscriptions.

The deals are available from Nov. 22 through Nov. 27.

See the full story here: https://uploadvr.com/htc-viveport-black-friday/

17Nov/17Off

Consciousness Hacking & VR: Immersive Tech’s Capacity to Drive Addictions or Transcend Compulsions

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There is a growing backlash against technology being catalyzed by some of the architects of the persuasive habit-forming techniques. The Guardian does a survey of user experience designers and engineers who are taking drastic actions to curtail their personal technology addiction behaviors, and asking some deeper questions about the ethical responsibility of major companies in Silicon Valley to be socially-responsible guardians of the attention economy. Tristan Harris is one of these former persuasive designers who has formed a non-profit called Time Well Spent focused on gathering quantified data for how happy people are using different mobile apps, and Harris shared some data on Sam Harris’ podcast that people are happy with 1/3 of the time they’ve spent on the most popular apps, but that they’re unhappy with or regret how they’re spending 2/3 of their time.

See the full story and listen to the podcast here: http://www.virtualrealitypulse.com/edition/daily-amazon-htc-2017-11-16?open-article-id=7536429&article-title=consciousness-hacking---vr--immersive-tech-s-capacity-to-drive-addictions-or-transcend-compulsions&blog-domain=roadtovr.com&blog-title=road-to-vr

17Nov/17Off

Augmented Reality Company Daqri Begins Shipping Smart Glasses

Augmented reality company Daqri of downtown Los Angeles has begun shipping its Smart Glasses.

The smart glasses cost $4,995 apiece. Early customers include heavy machinery manufacturer Siemens AG of Munich and construction service Royal BAM Group of the Netherlands, the company said.

See the full story here: http://labusinessjournal.com/news/2017/nov/16/augmented-reality-company-daqri-begins-shipping-sm/

15Nov/17Off

Tim Berners-Lee on the future of the web: ‘The system is failing’

2806“The system is failing. The way ad revenue works with clickbait is not fulfilling the goal of helping humanity promote truth and democracy. So I am concerned,” said Berners-Lee, who in March called for the regulation of online political advertising to prevent it from being used in “unethical ways”.

Since then, it has been revealed that Russian operatives bought micro-targeted political ads aimed at US voters on Facebook, Google and Twitter. Data analytics firms such as Cambridge Analytica, which builds personality profiles of millions of individuals so they can be manipulated through “behavioural micro-targeting”, have also been criticised for creating “weaponised AI propaganda”.

“We have these dark ads that target and manipulate me and then vanish because I can’t bookmark them. This is not democracy – this is putting who gets selected into the hands of the most manipulative companies out there,” said Berners-Lee.

See the full story here: https://www.theguardian.com/technology/2017/nov/15/tim-berners-lee-world-wide-web-net-neutrality