{"id":22864,"date":"2018-12-27T08:29:20","date_gmt":"2018-12-27T16:29:20","guid":{"rendered":"http:\/\/philiplelyveld.com\/?p=22864"},"modified":"2018-12-27T08:29:20","modified_gmt":"2018-12-27T16:29:20","slug":"metas-optical-expert-delivers-ar-reality-check-via-ted-talk-takes-a-few-veiled-swipes-at-magic-leap","status":"publish","type":"post","link":"http:\/\/philiplelyveld.com\/?p=22864","title":{"rendered":"Meta&#8217;s Optical Expert Delivers AR Reality Check via TED Talk, &#038; Takes a Few Veiled Swipes at Magic Leap"},"content":{"rendered":"<p><a href=\"http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2018\/12\/metas-optical-expert-delivers-ar-reality-check-via-ted-talk-takes-few-veiled-swipes-magic-leap.w1456-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-22865\" src=\"http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2018\/12\/metas-optical-expert-delivers-ar-reality-check-via-ted-talk-takes-few-veiled-swipes-magic-leap.w1456-2-300x174.jpg\" alt=\"metas-optical-expert-delivers-ar-reality-check-via-ted-talk-takes-few-veiled-swipes-magic-leap.w1456-2\" width=\"300\" height=\"174\" srcset=\"http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2018\/12\/metas-optical-expert-delivers-ar-reality-check-via-ted-talk-takes-few-veiled-swipes-magic-leap.w1456-2-300x174.jpg 300w, http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2018\/12\/metas-optical-expert-delivers-ar-reality-check-via-ted-talk-takes-few-veiled-swipes-magic-leap.w1456-2.jpg 635w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2018\/12\/metas-optical-expert-delivers-ar-reality-check-via-ted-talk-takes-few-veiled-swipes-magic-leap.w1456.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-22866\" src=\"http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2018\/12\/metas-optical-expert-delivers-ar-reality-check-via-ted-talk-takes-few-veiled-swipes-magic-leap.w1456-300x141.jpg\" alt=\"metas-optical-expert-delivers-ar-reality-check-via-ted-talk-takes-few-veiled-swipes-magic-leap.w1456\" width=\"300\" height=\"141\" srcset=\"http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2018\/12\/metas-optical-expert-delivers-ar-reality-check-via-ted-talk-takes-few-veiled-swipes-magic-leap.w1456-300x141.jpg 300w, http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2018\/12\/metas-optical-expert-delivers-ar-reality-check-via-ted-talk-takes-few-veiled-swipes-magic-leap.w1456-768x360.jpg 768w, http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2018\/12\/metas-optical-expert-delivers-ar-reality-check-via-ted-talk-takes-few-veiled-swipes-magic-leap.w1456-1024x480.jpg 1024w, http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2018\/12\/metas-optical-expert-delivers-ar-reality-check-via-ted-talk-takes-few-veiled-swipes-magic-leap.w1456.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>...company's optics engineers, Dr. Barmak Heshmat, ...<\/p>\n<p>\"Some businesses are trying to make [lightfield technology] sound as if it's some crazy neurological, quantum physics thing, which it's absolutely not,\" says Heshmat. \"Let me tell you what lightfield is for you as a consumer in 30 seconds. Lightfield means that the light that's coming to your eye from the display is not coming from a single flat plane like [an] IMAX screen. But it's ideally coming from the different optical depth of different objects in the scene. That's it.\"<\/p>\n<p>Of course, in terms of the hardware, we now know that Magic Leap is using (unremarkable at this point) stacked waveguides (or, in Magic Leap parlance, \"photonic lightfield chips\"), but Abovitz <a href=\"https:\/\/twitter.com\/rabovitz\/status\/1036270531065139200\" target=\"_blank\" rel=\"nofollow\">still makes a point<\/a> of outlining Magic Leap's approach to the human brain when delivering AR.<\/p>\n<p>\"Please, please, don't get too excited about immersion. This is why 3D TVs died. I don't need to get immersed in my emails or in Fox News, for God's sake. I also don't need to augment video games in my living room that already has a 72-inch, high dynamic range, 4K screen for half the price of a headset. I want to get work done. 10 times faster, 10 times easier \u2026 think along those lines, real value.\"<\/p>\n<p>In the meantime, Heshmat's pleas to ignore cool may sound level-headed, but as <a href=\"https:\/\/magic-leap.reality.news\/news\/enterprise-leap-robots-gremlins-games-wont-save-magic-leap-but-tapping-inner-child-ceos-just-might-0190101\/\">I pointed out recently<\/a>, <em>cool<\/em> might be exactly the strategy AR needs to go from edge technology to full blown mainstream linchpin in the next few years.<\/p>\n<p>See the full story <a href=\"https:\/\/next.reality.news\/news\/metas-optical-expert-delivers-ar-reality-check-via-ted-talk-takes-few-veiled-swipes-magic-leap-0191869\/\">here:\u00a0https:\/\/next.reality.news\/news\/metas-optical-expert-delivers-ar-reality-check-via-ted-talk-takes-few-veiled-swipes-magic-leap-0191869\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;company&#8217;s optics engineers, Dr. Barmak Heshmat, &#8230; &#8220;Some businesses are trying to make [lightfield technology] sound as if it&#8217;s some crazy neurological, quantum physics thing, which it&#8217;s absolutely not,&#8221; says Heshmat. &#8220;Let me tell you what lightfield is for you as a consumer in 30 seconds. Lightfield means that the light that&#8217;s coming to your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22864","post","type-post","status-publish","format-standard","hentry","category-non-3d-stories"],"_links":{"self":[{"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/posts\/22864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22864"}],"version-history":[{"count":1,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/posts\/22864\/revisions"}],"predecessor-version":[{"id":22867,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/posts\/22864\/revisions\/22867"}],"wp:attachment":[{"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22864"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}