{"id":24012,"date":"2019-04-01T07:15:48","date_gmt":"2019-04-01T15:15:48","guid":{"rendered":"http:\/\/philiplelyveld.com\/?p=24012"},"modified":"2019-04-01T07:15:48","modified_gmt":"2019-04-01T15:15:48","slug":"how-virtual-reality-could-be-the-virtual-end-of-hospitality","status":"publish","type":"post","link":"http:\/\/philiplelyveld.com\/?p=24012","title":{"rendered":"How virtual reality could be the virtual end of hospitality"},"content":{"rendered":"<p><a href=\"http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2019\/04\/paul-bence-1469236-unsplash-783x375.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-24013\" src=\"http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2019\/04\/paul-bence-1469236-unsplash-783x375-300x144.jpg\" alt=\"paul-bence-1469236-unsplash-783x375\" width=\"300\" height=\"144\" srcset=\"http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2019\/04\/paul-bence-1469236-unsplash-783x375-300x144.jpg 300w, http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2019\/04\/paul-bence-1469236-unsplash-783x375-768x368.jpg 768w, http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2019\/04\/paul-bence-1469236-unsplash-783x375.jpg 783w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>The biggest threat to the on-trade as we know it is here. And it\u2019s goggle-shaped.<\/p>\n<p>That, at least, is the hope of Larry Davies, MD of by the Cambridge-based technology firm VR Fictional.\u00a0\u2018The whole point of virtual reality is that it allows you to create your own narrative,\u2019 he told <i>Imbibe<\/i>. \u2018The universe that you inhabit isn\u2019t pre-ordained.\u2019<\/p>\n<p>Davies has teamed up with top bars and restaurants all over the world to create a portfolio of \u2018dream nights out\u2019.\u00a0Users simply download the venue, put on the company\u2019s specially designed VR headsets \u2013 and are transported into the top bar or restaurant of their choice.<\/p>\n<p>Food and drinks can be home-delivered by local establishments \u2013 perhaps even by the same ones that the user is \u2018drinking\u2019 or \u2018eating\u2019 in \u2013 for a fully immersive experience. What\u2019s more, by linking VR systems, it\u2019s possible for entire friendship groups to enjoy a virtual night out together without having to leave their homes. They need only ensure that their home fridges are stocked with vodka and Red Bull before they hit the virtual club.<\/p>\n<p>See the full story <a href=\"http:\/\/imbibe.com\/news-articles\/general\/virtual-reality-virtual-end-hospitality\/\">here:\u00a0http:\/\/imbibe.com\/news-articles\/general\/virtual-reality-virtual-end-hospitality\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The biggest threat to the on-trade as we know it is here. And it\u2019s goggle-shaped. That, at least, is the hope of Larry Davies, MD of by the Cambridge-based technology firm VR Fictional.\u00a0\u2018The whole point of virtual reality is that it allows you to create your own narrative,\u2019 he told Imbibe. \u2018The universe that you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24012","post","type-post","status-publish","format-standard","hentry","category-non-3d-stories"],"_links":{"self":[{"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/posts\/24012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24012"}],"version-history":[{"count":1,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/posts\/24012\/revisions"}],"predecessor-version":[{"id":24014,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/posts\/24012\/revisions\/24014"}],"wp:attachment":[{"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24012"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}