{"id":24039,"date":"2019-04-03T09:33:51","date_gmt":"2019-04-03T17:33:51","guid":{"rendered":"http:\/\/philiplelyveld.com\/?p=24039"},"modified":"2019-04-03T09:46:00","modified_gmt":"2019-04-03T17:46:00","slug":"56-have-heard-of-virtual-reality-only-23-can-explain-it","status":"publish","type":"post","link":"http:\/\/philiplelyveld.com\/?p=24039","title":{"rendered":"56% Have Heard Of Virtual Reality, Only 23% Can Explain It"},"content":{"rendered":"<p><a href=\"http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2019\/04\/confused-unsure_r2Ak9uB.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-24041\" src=\"http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2019\/04\/confused-unsure_r2Ak9uB-300x188.jpg\" alt=\"confused-unsure_r2Ak9uB\" width=\"300\" height=\"188\" srcset=\"http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2019\/04\/confused-unsure_r2Ak9uB-300x188.jpg 300w, http:\/\/philiplelyveld.com\/wordpress\/wp-content\/uploads\/2019\/04\/confused-unsure_r2Ak9uB.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>[PhilNote: I asked the story's author Chuck@MediaPost.com\u00a0if there is a link to the source study for this data.]<\/p>\n<p>While most (56%) people have heard about virtual reality, they\u2019re not able to explain it. More significantly, fewer than a quarter (23%) of people are familiar with it and could explain it to someone else. That\u2019s down 13% from 2017, when more than a third (36%) of people were very familiar with it and could even explain it to a friend.<\/p>\n<p>Brands take a hit here as well. Just over a quarter (28%) of people can name a VR industry leader, which is 17% fewer than in 2017.<\/p>\n<p>The good news is that the majority (62%) of consumers have a positive attitude about virtual reality.<\/p>\n<p>See the full story <a href=\"https:\/\/www.mediapost.com\/publications\/article\/334007\/56-have-heard-of-virtual-reality-only-23-can-ex.html\">here:\u00a0https:\/\/www.mediapost.com\/publications\/article\/334007\/56-have-heard-of-virtual-reality-only-23-can-ex.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[PhilNote: I asked the story&#8217;s author Chuck@MediaPost.com\u00a0if there is a link to the source study for this data.] While most (56%) people have heard about virtual reality, they\u2019re not able to explain it. More significantly, fewer than a quarter (23%) of people are familiar with it and could explain it to someone else. That\u2019s down [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24039","post","type-post","status-publish","format-standard","hentry","category-non-3d-stories"],"_links":{"self":[{"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/posts\/24039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24039"}],"version-history":[{"count":3,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/posts\/24039\/revisions"}],"predecessor-version":[{"id":24043,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=\/wp\/v2\/posts\/24039\/revisions\/24043"}],"wp:attachment":[{"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24039"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/philiplelyveld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}