philip lelyveld The world of entertainment technology

16Jun/11Off

To 3D Or Not To 3D: Buy The Right Green Lantern Ticket

SCORES RECAP 3D Fit 5 Planning and Effort 3 Beyond The Window 2.5 Before The Window 3 Brightness 5 The Glasses Off Test 2.5 Audience Health 5 Total Score 26 (out

See the full story, which explains their logical and consistent 3D rating criteria, here

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15Jun/11Off

Robin Williams’ Daughter, Beard In Ocarina of Time 3D Ad

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15Jun/11Off

Social Tool Gives Lift to 3DS

The feature, called StreetPass, allows 3DS owners to automatically exchange profile information or game data. If game machines come within about 50 feet of each other, the swap of information can take place even if the devices are closed and buried deep inside a bag. The exchange of data happens between machines and doesn’t require an Internet connection or a cellular service.

See the full story here.

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9Jun/11Off

THE LOONEY TUNES 3D RETURN TO THE SILVER SCREEN

Fudd, Wile E. Coyote and the Road Runner will all return to theaters in three original Looney Tunes 3D theatrical cartoon shorts produced by Warner Bros. Animation and directed by Matthew O’Callaghan (Coyote Falls). Two of the new shorts — Daffy’s Rhapsody and I Tawt I Taw a Puddy Tat — will feature the voice of the late, great Mel Blanc. The legendary actor/comedian known as The Man of a Thousand Voices brought to life some of the most revered characters in animation history during a celebrated career spanning six decades. Blanc will appear in the shorts — which are created using state-of-the-art CG animation and rendered in stereoscopic 3D — via original songs he recorded in character in the 1950s.

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9Jun/11Off

Free online 3D basic concepts and production course

The IABM Training Academy has posted an introductory online course on 3D. The course takes about an hour to complete and provides an introduction to 3D and how it works for TV and in the cinema. No prior knowledge is required to take the course.
You can find the course at this link: http://www.iabmacademy.org/Online_Courses/3D_Free/player.html

WARNING: the site asks you to go through a simple set-up verification sequence before you enter the actual course.

 

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8Jun/11Off

SMPTE Launches YouTube Channel

Channel now featuring clips relating to the International Stereoscopic 3D Conference

The Society of Motion Picture and Television Engineers (SMPTE) educational and standards setting body has launched its official YouTube channel.

The first content available on the channel are a series of 60- second clips on the scientific and research findings that will be presented at the Society's Second Annual International Conference on Stereoscopic 3D for Media and Entertainment that will be held on June 21 - 22 New York City.

The clips include Society president Pete Ludé discussing key topics to be discussed at the conference, including human factors related to viewing 3D materials, live holographic television and computational photography.

The channel is available at http://www.youtube.com/user/smpteconnect

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7Jun/11Off

2D glasses aim to relieve 3D headache

2D Glasses allow any RealD 3D movie to be viewed as if it is a normal two-dimensional movie. I created them so my wife could come see 3D movies with me without getting a headache. Soon, I realized that we weren’t the only people with this problem, so i decided to make them avaliable online
My wife loves them, and I hope you will too, 

See the full story here and here

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5Jun/11Off

3D is OK for most kids, says the American Optometric Association

In an effort to address what it believes is a fair amount of misinformation about the effects of 3D viewing on younger children, the American Optometric Association (AOA) has posted a 3D eye health FAQ on its website that tackles many commonly asked questions about the issue.

This isn’t the AOA’s first step into the world of 3D and discussions about the effect it can have on viewers. Earlier this year I attended an AOA-sponsored symposium—held in partnership with the 3D@Home Consortium—during which it was suggested that people who don’t experience 3D or who have problems with it should get a comprehensive eye exam, as often these issues can be caused by an undiagnosed eye condition.

At that event, the AOA panelists also said that while there has been some concern that prolonged or frequent viewing of 3D content could cause eye problems, there is currently no evidence that supports that notion.

See the full post here

 

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2Jun/11Off

Action = Reaction Labs Unveils Next-Generation iPhone 3D Audio in Slug Bugs Game

Created specifically for headphone-wearing gamers, Ghost® 3D Binaural Audio allows you to hear stunning 3D sound coming from any direction. Slug Bugs® is a free game, developed by Action = Reaction Labs®, which showcases the technology by creating the illusion that cars are actually coming from the sides, outside the device.

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2Jun/11Off

Bored of textbooks? 3D is here to make classrooms fun

studentsf.jpg

New Delhi: Sitting in the classroom, is it possible to walk through a pyramid, know its secrets, before entering the door leading to the tomb of Tutankamen?

Multi-media education can make it possible as it is all set to get the third dimension, which can make learning almost a real experience.

See the full story here

 

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