Summer Movies – to See in 3D or Not to See in 3D
No matter how we feel as parents, though, most of the 3D movies are kids’ and family movies, so we also have to take into consideration the kids’ preferences. In talking to kids and families, I have found that the older kids are really into 3D. But, little kids generally don’t keep the glasses on, so that becomes a problem for parents. We saw Kung Fu Panda 2 in 3D yesterday (in theaters May 26th), and it was the first time my 3-year-old has kept the glasses on for the whole movie. Still, I could tell she was really starting to get bugged by them toward the end.
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How 3D content works: Blu-ray vs. broadcast
Conclusion
3D on Blu-ray is the only way to get full-resolution images for each eye. Cable and satellite 3D content is handicapped by their limited bandwidth, and will therefore have softer images, likely with artifacts like jaggies (depending on many factors, not least the TV).
It is true that we are still in the early days of the 3D TV evolution, but the cable/satellite hurdles are exceedingly expensive to remedy, and are unlikely to happen with such a small installed base of 3D TVs.
Read this lengthy and thorough consumer-targeted article here.
Forget 3D – Augmented Reality is the Future (Australia)
Now that the dust has settled on the Nintendo 3DS launch, it’s become apparent to many gamers that a 3D display isn’t adding a great deal to the gameplay experience. At least, not yet. Nope, for our money, the area in video games with the most potential – and one that applies to 3DS, iPhone, NGP and more, is augmented reality.
Read the full story with embedded video here.
Consumer Reports – New TV Ratings: More 3D sets, more Internet access
"We’ve just posted our latest TV Ratings (available to subscribers), which include separate ratings for LCD, plasma, and 3D TVs. In addition to the 21 models that are 3D-capable,we have more models than ever that include access to Internet content."
Read the full story here.
3D Dramatically Increases Memory Retention Rates in Advertising and in Learning Says Leading 3D Producer
The use of 3D in advertising yields eye-popping returns in memory retention with audiences exhibiting 92% total recall of an ad, with 68% of that number showing a higher likelihood of following through with a purchase of the product advertised – a significant increase over the same commercial in 2D. Quoting studies from multiple independent sources – including ESPN, Xpand and Texas Instruments, the data shows an average increase in viewer retention of 15%.
Read the full story here.
CPG outlines its 2D-3D vision
The Cameron Pace Group (CPG) wants to demonstrate its technology in Europe covering a football match to prove its vision of simultaneous 2D and 3D production, writes Adrian Pennington. Vince Pace, co-founder and CEO of CPG (left in picture) insists that he and partner James Cameron (on right) share a fundamentally different view to most European 3D broadcasters of how TV coverage can be enhanced.
Read the full story here.
Adult Industry hopes to get more from 3D than HD
The adult entertainment industry was one of the first to embrace 3D but there is still some hesitation that the technology will be a flop.
Speaking at the 3DTV World Forum, and also sponsoring the two-day event, Dorcel said about 3D: “The adult industry did not succeed in monetising HD, so we have a huge challenge with 3D.”
See the full post here
Ubisoft moving ahead with 3D “Assassin’s Creed,” “Splinter Cell” films
Ubisoft Motion Pictures, part of the Ubisoft video game publishing division, revealed plans to produce 3D films of their popular games “Assassin’s Creed,” “Splinter Cell” and “Ghost Recon” to Variety.
“Our strategy is not to diversify but to bolster the appeal of our franchises — that’s why we want to make sure our films will reflect the brands accurately and consolidate our fan base while expanding beyond the games’ primary target audience,” said Jean de Rivieres, senior VP of international marketing and distribution.
Read the full story here.
Hatsune Miku Mega 3D Live Concert Takes Place in L.A.
Festival 2011 and Anime Expo 2011(U.S.A.) will bring the digital diva HATSUNE MIKU’s First Ever 3D Live Concert Outside of Japan to the Nokia Theatre on July 2 for Anime Expo 2011 (July 1-4, at the Los Angeles Convention Center), with the official support and cooperation of Toyota Motor Sales, U.S.A. (http://www.toyota.com/corollamiku/) and ANIME EXPO 2011 (http://www.anime-expo.org/).
Learn more about this really interesting cultural phenomenon (watch the video) here.
Pirates of the Caribbean: On Stranger Tides 3D – in 4D
Camera 7 (Silicon Valley) is one of just 49 theaters worldwide to feature D-BOX MFX seats providing real-time motion sensations that sway and shift seats in perfect synchronization with the movie’s high-energy, action-packed scenes.
You can NOW buy tickets for Pirates of the Caribbean: On Stranger Tides 3D at Camera 7 for 11$ (3D) + 8$ (premium for the “4th D” provided by the D-Box seats).
Learn more here.