Nielsen’s New Year’s Resolution: Find A Way To Measure TV Ads That Are Substituted Online
Nielsen Wednesday began offering clients a sneak preview of its so-called "extended screen" ratings, which will add online audience estimates to the ratings of TV shows that are also distributed over the Internet. Nielsen said the previews would begin the week of Jan. 3, 2011, and said the data would "broadly demonstrate the impact of online viewing" on TV programming.
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Online Video In 2011: Connected TVs, Social Recommendations, And Standards Wars
Editor’s note: Online video is going through many changes as people begin to connect their TVs to the Internet and social sharing over Facebook and Twitter influence what people watch as much as search. In this guest post, Jeremy Allaire, founder and CEO of online video platform Brightcove, gives his view of where online video is going next year. Allaire’s last guest post for us was on the standards war in mobile video formats.
Web video is just getting started, and 2011 promises to be yet another year of transformation in the online video landscape. The stage is set for mainstream connected TVs, Over-the-top adoption, and even more videos watched directly streamed from website. Here are the five biggest trends in online video that will play out in significant ways for end-users and publishers alike.
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CES: 2011 TVs preview
Welcome to CNET's predictions for the TV hardware category at the Consumer Electronics Show in Las Vegas. For previous shows--most recently CES 2005, CES 2006, CES 2007, CES 2008, CES 2009 and CES 2010--I've placed not-so-bold bets on buzzwords like "1080p," "LCoS," "iDCR," "xvYCC," "LED," "Green," "Internet TV" and, yes, "3D." My first bet for 2011: Don't expect to see any major new technology acronyms this year.
The most prominent trends of 2010 were the introduction of 3D--the biggest, and most controversial, new TV feature in the last few years--as well as the addition of expanded Internet capabilities such as Samsung Apps, Vizio's VIA platform, and yes, Google TV. Those two trends will gain strength in 2011 and undergo some interesting differentiation as makers seek to distinguish themselves from the pack.
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Commerce Dept. Report Calls for Online Privacy ‘Bill of Rights’
The Commerce Department has released a report that recommends the U.S. create a "privacy bill of rights," which would, among other things, govern how Internet companies can collect data on consumers to target advertising. "America needs a robust privacy framework that preserves consumer trust in the evolving Internet economy while ensuring the Web remains a platform for innovation, jobs, and economic growth," Commerce Secretary Gary Locke said in a statement.
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Change the plot of the movie while watching it
http://asia.cnet.com/crave/2010/12/15/change-the-film-plot-of-a-movie-if-you-don-t-like-it/
Kinect sex is here, game company says
Kinect sex has arrived, and it took the adult gaming community less than two months to get there.
Just over two weeks ago, one of the world's leading experts on sex and video games said that while there were no working adult games using Microsoft's Kinect motion controller yet, the potential was there. Now, the barrier has been broken, one game company says of its new demo (NSFW YouTube video).
The demo comes from ThriXXX software, a maker of 3D role playing sex simulation games, which said today that "the open sourcing of device drivers for Kinect have enabled the...device to be used directly from connected PCss operating on Windows 7," ThriXXX said in a statement...
Read the full story here. (and I'll be watching my website stats!)
Read more: http://news.cnet.com/8301-13772_3-20025804-52.html#ixzz18EAeRspo
Fragrance Generator
At KEIO TECHNO-MALL 2010, the Okada Laboratory exhibited a fragrance generator, which is currently under development.
(Philip Lelyveld note: fragrance "printers" have been marketing in the past, but they haven't caught on. A major problem is that the scents tend to linger, the way you know someone has been smoking from the smell in their cloths. Disney got around this in their aromatic California Soarin' ride by using materials that don't absorb scents.)
"We're currently researching this together with Keio University Hospital. Because it's known that people's olfactory capability declines with age, we'd like to check how the sense of smell changes with age. And as another application, for example, it's said that sick house syndrome affects the nose first, so we think our system could be used to diagnose that syndrome. Or there may be various other ways to use the system more simply, in regular health check-ups."
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Day&Date movies at home, for a price
Prima Cinema, a new start-up, wants to bring movies to your home movie theater the day that movie launches in theaters, but it won't be cheap.FCC: Two-Thirds Of Net Subscribers’ Connections Aren’t Up To Speed
The FCC released its latest Internet Access Report Wednesday (Dec. 8) and it concludes that more than two-thirds (68%) of the reported Internet access connections (90,963,000) were too slow in one or both downstream and upstream measures to qualify as high-speed according to the FCC's benchmark in the FCC's Sixth Broadband Deployment Report, which is 4 megabits downstream and 1 megabit upstream.
Full story with more stats here
Guillermo del Toro partners on transmedia studio
L.A.-based creative studio will help filmmakers conceptualize ideas
Guillermo del Toro and frequent collaborator Guillermo Navarro have teamed with Motion Theory's Mathew Cullen and Javier Jimenez to form Mirada, a new state-of-the art creative studio in Marina del Rey where storytelling and design will merge.
They've joined forces to create a collaborative workshop where they and other filmmakers can work with Mirada's artists to develop and produce projects that span digital production and content for film, television, advertising, interactive and other media.
Filmmakers who need help in conceptualizing the more technical aspects of their projects will be able to turn to Mirada for help in getting that vision on the screen.
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