philip lelyveld The world of entertainment technology

21Apr/15Off

CinemaCon: Carmike Bringing Interactivity to Theaters Via TimePlay System

carmike_cinemas_exterior_a_lCarmike Cinemas is teaming with interactive technology developer TimePlay to bring interactivity to select cinemas, starting with roughly 100 Carmike screens in the U.S. The first sites will offer the system beginning next month.

By downloading the free TimePlay app, which the companies liken to a game controller, moviegoers will be able to interact, in real-time, with content on the screen while competing for prizes and receiving special offers from Carmike and advertisers.

The deal marks TimePlay's first major foray into the U.S. The platform is currently used on 725 screens across Canada, and the company reported that it regularly achieves a 40 percent participation rate among frequent moviegoers and a 35 percent redemption rate for advertising offers. Pilot programs have also been run in Mexico and Europe.

See the full story here: http://www.hollywoodreporter.com/behind-screen/cinemacon-carmike-bringing-interactivity-theaters-790209

21Apr/15Off

3D Billboards to Take Over Times Square

trilite-technologiesTriLite has built a 3D screen works when the viewer is 10 to 70 meters away, making it perfect for billboard use. By also using high-powered lasers instead of the usual LED pixels, the screen is visible and readable even under intense sunlight.

TriLite told NY Magazine that their latest prototype is a 9-by-12 array the size of an A4 sheet and could be joined together up to whatever size. Each pixel in the sheet is capable of producing red, green or blue pixel to build an image.

See the full story here: http://www.psfk.com/2015/04/3d-billboards-times-square-trilite-technologies-autostereoscopic-displays.html

 

20Apr/15Off

The World’s Largest Market Has Seen VR and It’s in Love

shvr-chinese-virtual-reality-community-20-667x500With minimal publicity, the event went viral. According to Ben Rudick, co-founder of Transist Labs which hosted the event, “We were overwhelmed by the response. Originally we planned for a maximum of 100 attendees. Those spots were filled in just hours. So we lifted the RSVPs caps and quickly hit 500. We had to cut it off; any more and we’d get shut down for fire code violations.”

Hundreds of teams across China are working on VR hardware. While some of it is copying existing products, there’s innovation as well. Chinese teams are hacking together VR headsets, omni-directional treadmills, tracking and input devices, reactive chairs, VR mobile holders, and everything else under the sun. Notable companies include Noitom Technology (which raised $571,908 on Kickstarter last year for their motion tracking device), KAT (omni-directional treadmill and racing chair), and Dexmo and Ximmerse (both working on VR interaction hardware).

While content is lagging behind the hardware, there’s progress here as well. Tianshe Media (天舍), one of the organizers of the SHVR event, is developing a VR multiplayer adventure game for the Oculus Rift, HTC Vive, and Morpheus using the UE4 engine. BaoFeng Mojing, mentioned above, is partnering with indie VR developers to distribute their games; at last count, they’re offering 26 Chinese-made, original VR games. With the entire gaming market in China estimated at $17.9 billion, there’s likely much more to come. Beyond games, at least three Chinese animation companies are working in VR, with plans to invest millions in the space.

See the full story here: http://www.roadtovr.com/china-virtual-reality-worlds-largest-market-has-seen-vr-and-its-in-love/

19Apr/15Off

California Assembly Bill AB-37 Aims for Posting 3D Printing Rules & Warnings in Libraries

20120915-Public-Library-3D-PrintingWhile 3D printing has been transforming and ‘disrupting’ so many traditional methods for designing, prototyping, and manufacturing, it may also prove itself to be disruptive in an area many designers and makers don’t consider–or want to consider–while they are engaged in the creative process: the legal arena.

With that in mind, most makers will cringe slightly to hear about a bill in the California Assembly called AB-37. Not all that surprising with so many libraries beginning to evolve into offering 3D printing, this bill calls for signs to be posted warning against misuse should 3D printing crimes ensue. Signs would also issue warnings of consequences for illegal behavior.

“Provide citations to the applicable state and federal laws that may impose civil liability or criminal penalties for misuse of a 3D printer, including laws regarding copyright infringement and trademark and patent protection,” states Section 1(A) of the AB-37 bill, proposed by Assembly member Nora Campos, representing San Jose.

See the full story here: http://3dprint.com/58895/bill-ab-37-california-library/

19Apr/15Off

Coin, The One Credit Card To Rule Them All, Is Finally Shipping

2015-04-17-11-14-21The Coin (promising to let you combine all your credit/debit/loyalty cards into a single piece of tech) has delayed for so long that you might have forgotten that you ordered one. In November of 2013, the YC-backed company blew past its $50,000 pre-order goal in forty minutes, but despite a promise of summer 2014 shipping, the company has yet to ship a product that wasn’t in beta. Until today.

“Coin has built a custom 128-bit encryption layer for bluetooth that secures sensitive information and prevents man-in-the-middle attacks,” said Parashar. “We use secure Bluetooth to implement the Lock-and-Find feature, which provides a real-time validation that you, the owner of Coin, are present at the time of the transaction. If you aren’t there, Coin will lock itself. And you, the owner, can find Coin’s last known location in the mobile app.”

The Coin remains locked when not in use. As soon as you’re ready to make a transaction, a single tap on the Coin’s solitary button will wake the device, do a quick search for your specific smartphone, and after a couple of seconds it will unlock. If your phone is turned off, on Airplane mode, or otherwise unavailable, you can unlock the Coin by entering the same six-digit Morse-style pin code that you will use each time you access the Coin app.

See the full story here: http://techcrunch.com/2015/04/17/coin-the-one-credit-card-to-rule-them-all-is-finally-shipping/?ncid=tcdaily#.ftpt7m:jAr3

19Apr/15Off

Disney’s New 3D Printer Prototype Makes Huggable Things Out Of Fabric Instead Of Hard Plastic

fbThe machine builds the object up layer by layer by cutting shapes out of a sheet of adhesive felt, cramming/heating each layer together as it goes. You know those 3D puzzles where you stack a bunch of sheets to eventually build a weird, blocky version of Abe Lincoln’s head? It’s like that, but created on the fly.

When it’s done, you get what looks like one big block — but once you tear away the extra felt bits (left in place to support the shape as it’s printed), you’re left with your bunny/bird/mostly useless wrench/whatever.

See the full story here: http://techcrunch.com/2015/04/17/disneys-new-3d-printer-prototype-makes-huggable-things-out-of-fabric-instead-of-hard-plastic/?ncid=tcdaily

17Apr/15Off

Gallery Uses Augmented Reality to Exhibit Modern Art

calderArmory Captures is on view at Smart Objects (1828 W. Sunset Boulevard, Echo Park, Los Angeles) through April 17.

Using the free phone app 123Dcatch, Gibson made 3D scans of about 80 works from the modern wing of the 2015 Armory Show in New York. He began by taking 8–20 photos of each work from different angles, which the app uses to generate a 3D model. He then placed custom AR tags (similar to QR codes) on the gallery’s walls and floor, each one linked to a specific 3D model of an artwork. When gallery visitors use their phone or tablet to scan the tags with another free app, Augment, the corresponding 3D model pops up on their screen. Picasso, Lichtenstein, Frankenthaler, Miro — the greatest hits of the 20th century in the palm of your hand.

It is significant that these aren’t just high-rez images, but actual 3D scans that reflect the objecthood of these artworks. 

17Apr/15Off

Somebody has invented a horrifying 360-degree virtual reality chair

Phil Lelyveld comment: I have no idea if this is real - and I tend towards doubting it - but the concept is pretty scary and cool.  Watch the video.

http://www.pcgamesn.com/somebody-has-invented-a-horrifying-360-degree-virtual-reality-chair

Here is the ‘company’s’ page - http://www.mm-company.com

17Apr/15Off

All Aboard the VR Bus! A Field Trip to Los Angeles, the ‘Creative Mecca’ of Virtual Reality. (Video)

The “VR Bus” was chartered by a Bay Area meetup group, Silicon Valley Virtual Reality, and took passengers from Millbrae and Mountain View, Calif., to a daylong expo hosted by another meetup group, Virtual Reality Los Angeles.

“The creative mecca of VR is, for the most part, coming out of LA,” said Cris Miranda, the host of the Enter VR podcast. “All the movie and film industry people, they realize where this is going.”

SVVR organizer Karl Krantz said he and his co-organizer Nana Usui had kicked around the idea of a one-day bus trip from San Francisco to Los Angeles since April 2014. Their goal is to unite a community of developers and content creators who all want the same thing: Successful VR.

See the full story here: http://recode.net/2015/04/14/all-aboard-the-vr-bus-a-field-trip-to-los-angeles-the-creative-mecca-of-virtual-reality-video/

17Apr/15Off

Spielberg, Ridley Scott Producing Virtual Reality Entertainment As VR Industry Banks On Hollywood

virtual-reality-goggle-displayVirtual Reality Co., a Los Angeles-based firm started by four Hollywood veterans, is at work on a program that enables users to investigate futuristic crimes in 10- and 15-minute chapters, as well as a documentary experience that lets them ride along with former Pittsburgh Steelers great Jerome Bettis as he prepares for his Hall of Fame induction ceremony.

Both projects are helped by Spielberg's presence on VRC's board of directors. The “Jaws” and “Indiana Jones” director is in the midst of a project that one VRC executive told the Journal was meant to be a “full family experience.”

This coincides with Mandalay Entertainment CEO Peter Guber's suggestion that millions of people could attend the next Golden Globes ceremony via virtual reality.

See the full story here: http://www.ibtimes.com/spielberg-ridley-scott-producing-virtual-reality-entertainment-vr-industry-banks-1884552