philip lelyveld The world of entertainment technology

23Feb/17Off

The 360-Degree Selfie

360camerasgroupshot.webInexpensive cameras that make spherical images are opening a new era in photography and changing the way people share stories.

[Phil Note: the story describes a number of consumer market 360 cameras.]

See the full story here: https://www.technologyreview.com/s/603496/10-breakthrough-technologies-2017-the-360-degree-selfie/

23Feb/17Off

The Void, IMAX Pioneer Successful Virtual Reality Experiences

Factors that have held back VR’s popularity include expensive VR headsets, lack of compelling content, the potential for nausea and an experience that is isolating. The Void, which mitigates these factors, sees itself as “a new draw for dying malls” as well as another use for multiplexes. “We’re a big solution to a lot of big puzzles,” said Bretschneider.

But the big question is if there is long-term sustainability for The Void and how it will fare against competition. The Verge reports that one such competitor is IMAX, which, on January 6, opened its IMAX VR Experience Centre in Los Angeles, a standalone location with 14 VR “pods,” equipped with HTC Vive and Acer’s StarVR headsets, which offers a 210-degree field of view, and titles from “Star Wars: Trials on Tatooine” to “John Wick Chronicles.”

It’s the first of six pilot locations to open in New York City, the United Kingdom, China and a second in Los Angeles, all set to open by the end of 2017. Each installation will be linked to Cineplex chains, set up in the lobby or a movie theater.

See the full story here: http://www.etcentric.org/the-void-imax-pioneer-successful-virtual-reality-experiences/

23Feb/17Off

We tried IMAX VR, and it left us excited as hell (and weak in the knees)

imax-vr-experience-centre-14-720x720Think about it: Mom and Dad bring the kids to the latest Star Wars movie, but the first stop is the new Star Wars VR experience. The simulation could not only bring new elements of the film into the mix, but also expand the film’s theatrical audience – a win-win.

Helping secure the future of VR through partnerships

To make an immediate splash in VR, IMAX is looking for strength in numbers. The company has used its considerable industry might to partner with a slew of powerful players in gaming, technology, and entertainment.

Its partners include film giants like Sony, Lionsgate, and Lucasfilm’s VR branch, ILMxLabs; gaming firms like Skydance Interactive and Ubisoft; alongside theater giants like AMC, Regal, and China’s JinYi. It also created a $50 million Virtual Reality fund with nine other investors to create at least 25 interactive VR content experiences over the next three years, across all VR platforms. And then there’s the gear.
See the full story here: http://www.digitaltrends.com/home-theater/imax-vr-experience-center-opening-los-angeles/

23Feb/17Off

5 Augmented Reality Suppliers to Watch in 2017

Here are five companies looking to bring AR into enterprise, including the factory and beyond.

See the full story here: https://www.designnews.com/content/5-augmented-reality-suppliers-watch-2017/17538688352509

23Feb/17Off

WeChat parent Tencent leads $3M investment in augmented reality contact-lens company Innovega

eMacula-e1487613512375Here’s how it works: a one-square-inch screen is attached to the inside of a pair of glasses, sitting about half an inch from the wearer’s face. At that distance, our eyes can’t naturally focus on the screen.

So Innovega developed a high-powered contact lens that adjusts the wearer’s vision so she can focus on objects extremely close to her face.  This high-powered lens also corrects vision like a normal contact lens and can be worn with or without AR glasses.

The versatility of the system means it could also be used to view media projected directly onto the lenses of glasses, Willey said.

23Feb/17Off

Virtual legality: Virtual Reality and Augmented Reality – legal issues

With Newsweek predicting that 2017 will be shaped by Virtual Reality (VR) and Augmented Reality (AR)1 Dentons, as part of its on-going TechTalk series, thought it was timely to examine the legal issues associated with this new technology. The hype is real at least. There are predictions of the AR and VR sectors generating $150 billion by 2020.

Download the whitepaper here: http://www.jdsupra.com/legalnews/virtual-legality-virtual-reality-and-64436/

23Feb/17Off

DAQRI showcases Ubuntu powered Augmented Reality helmet at MWC

DAQRI-1DAQRI® are going to be on the Ubuntu booth at Mobile World Congress to showcase the DAQRI Smart Helmet®. The DAQRI Smart Helmet, powered by an Ubuntu AR application, can be used in industrial settings and brings to life all the data generated by the new world of Industrial Internet of Things…

For those unfamiliar, DAQRI Smart Helmet is an advanced, augmented reality helmet powered by a 6th generation Intel Core m7 processor for highly performant multimedia and AR. Its high-speed, wide-angle camera pairs with a dedicated processor for AR applications. The transparent display has been ruggedized for industrial environments and its high brightness makes it suitable for indoor and outdoor use. An integrated RGB camera, a stereo infrared cameras with an infrared light projector work together intuitively allowing the helmet to infer depth. The absolute scale thermal camera offers persistent passive thermal monitoring of industrial equipment. By overlaying data onto the display, thermal anomalies can be quickly identified.

See the full story here: https://insights.ubuntu.com/2017/02/21/daqri-showcases-ubuntu-powered-augmented-reality-helmet-at-mwc/

23Feb/17Off

Augmented reality could turn Tinder into Pokemon Go for daters letting users discover if passing strangers are single

The-Tinder-app-logoFuture versions of Tinder could let users find out if strangers are single simply by pointing their smartphones at them, according to the dating app's co-founder.

Augmented reality technology similar to that used in Pokemon Go could transform the dating world by letting singles discover anyone's relationship status, according to Tinder's CEO Sean Rad.

He also predicted the app could guess which users may be attracted to each other - and even offer to help plan their dates using information about their interests.

See the full story here: http://www.mirror.co.uk/news/weird-news/augmented-reality-could-turn-tinder-9899585

23Feb/17Off

Monitorless Is A Samsung AR Headset That Lets You Use PCs Without A Screen

The electronics giant revealed this concept today ahead of a showcase at the 2017 Mobile World Congress event in Barcelona next week. Designed by the company’s Creative Lab, Monitorless uses a pair of glasses that connect to your smartphone, which in turn connects to your PC. The glasses can then be used to view the screen on either device as an AR overlay. In theory, you could use the headset to access your PC and smartphone without actually having them right next to you. You can see the headset in a video below.

Samsung claims the glasses also have VR functionality. Judging by the end of the video, this simply refers to how much of the real world you can see when using the device; a slider lets them completely black out the surrounding world (noted as VR), while moving further towards the AR end brings the world back into view and makes the display transparent.

See the full story with video here: https://uploadvr.com/monitorless-is-samsungs-ar-headset-that-lets-you-use-pcs-without-a-screen/

23Feb/17Off

Technicolor Launches Virtual and Augmented Reality-Focused Sound Lab

Technicolor's new immersive audio unit, dubbed The Sound Lab at Technicolor, is up and running at its Burbank headquarters. It will also use space at the company's Technicolor at Paramount sound facility and work closely with its Technicolor Experience Center.

The Sound Lab was conceived to explore creative approaches and new technical workflows for developing immersive content, including virtual, augmented and mixed reality; video games; and experiences for theme parks and other special venues.

The facility is led by veteran supervising sound editor and designer Scott Gershin, Technicolor's director of sound editorial, whose work spans features (American Beauty, Pacific Rim), TV and games. "VR, AR and MR are touching many areas of entertainment, from mobile to special venue," he said, adding that content developers are still learning "how to capture their audience and identify the audiences of the future."

While the Burbank facility was being set up, the company handled sound for a few projects via the Technicolor Experience Center. That included VR/AR piece Wonder Buffalo (a collaboration with the Entertainment Technology Center at USC)...

See the full story here: https://www.yahoo.com/movies/technicolor-launches-virtual-augmented-reality-focused-sound-lab-140000081.html