philip lelyveld The world of entertainment technology

20Jul/17Off

Blippar is embracing licensing as it faces competition from Apple and Google

blippar halos facial recognitionIn a major strategic shift, Blippar also said it would license the new technology to third parties to embed in their own apps.

Business Insider has documented Blippar's historical struggles to decide on a business model, as recounted by former staff. The startup has pivoted from being a creative agency to being a visual browser, raising almost £80 million, axing sales staff, and shuttering offices along the way.

An obvious revenue-generating move for Blippar would have been to license or white-label its technology more aggressively.

At one time, after buying Amsterdam rival Layar in 2014, the company did offer its Layar software development kit (SDK) to third parties. That theoretically meant companies could embed Blippar's augmented reality technology into their own applications.

Blippar has previously told Business Insider that there are apps that white-label its tech — but there aren't any recent examples on its site.

See the full story here: http://www.businessinsider.com/augmented-reality-app-blippar-says-it-will-finally-sell-its-tech-to-third-parties-2017-7

20Jul/17Off

LA-based augmented reality company to open a site in Oakland County, Michigan

AR-170719452.jpg&maxh=400&maxw=667A Los Angeles-based augmented reality company announced it is choosing among sites in Oakland County for an automotive product development center.  It will announce the location in the upcoming weeks, according to a news release of the Michigan Economic Development Corporation.

See the full story here: http://www.theoaklandpress.com/business/20170719/la-based-augmented-reality-company-to-open-a-site-in-oakland-county

20Jul/17Off

AR Business World # 4: AR Transforms the Spreadsheet

CEO Vision, LLC, based in Triangle Park, NC, was founded in May 2017. It has landed its first corporate customer who is benefiting from an entirely new way to visualize, understand and communicate spreadsheet data. The new AR app lets users graphically explore  the most massive spreadsheet, reducing the time required to find answers to "what if" queries.

CEO Vision co-founder David A. Smith

See the full story here: https://transformationgroup.io/blog/2017/7/8/ar-business-world-4-ar-transforms-the-spreadsheet

 

19Jul/17Off

Disney showed us the inner workings of its Avatar robot and it’s just incredible

See the full story here: https://techcrunch.com/2017/07/17/disney-showed-us-the-inner-workings-of-its-avatar-robot-and-its-just-incredible/

19Jul/17Off

AI Is Inventing Languages Humans Can’t Understand. Should We Stop It?

p-2-ais-are-writing-their-own-perfect-languages-should-we-let-them“There was no reward to sticking to English language,” says Dhruv Batra, visiting research scientist from Georgia Tech at Facebook AI Research (FAIR). As these two agents competed to get the best deal–a very effective bit of AI vs. AI dogfighting researchers have dubbed a “generative adversarial network”–neither was offered any sort of incentive for speaking as a normal person would. So they began to diverge, eventually rearranging legible words into seemingly nonsensical sentences.

Indeed. Humans have developed unique dialects for everything from trading pork bellies on the floor of the Mercantile Exchange to hunting down terrorists as Seal Team Six–simply because humans sometimes perform better by not abiding to normal language conventions.

The tradeoff is that we, as humanity, would have no clue what those machines were actually saying to one another.

Microsoft was more interested in human-to-computer speech. Meanwhile, Google, Amazon, and Apple are all also focusing incredible energies on developing conversational personalities for human consumption. They’re the next wave of user interface, like the mouse and keyboard for the AI era.

As Dauphin points out, machines might not think as you or I do, but tokens allow them to exchange incredibly complex thoughts through the simplest of symbols. The way I think about it is with algebra: If A + B = C, the “A” could encapsulate almost anything.

“Getting the data into a format that makes sense for machine learning is a huge undertaking right now and is more art than science. English is a very convoluted and complicated language and not at all amicable for machine learning.”

See the full story here: https://www.fastcodesign.com/90132632/ai-is-inventing-its-own-perfect-languages-should-we-let-it

19Jul/17Off

AI AND ‘ENORMOUS DATA’ COULD MAKE TECH GIANTS HARDER TO TOPPLE

The ecosystem of tech companies that consumers and the economy increasingly depend on is traditionally said to be kept innovative and un-monopolistic by disruption, the process whereby smaller companies upend larger ones. But when competition in tech depends on machine learning systems powered by huge stockpiles of data, slaying a tech giant may be harder than ever.

The project was designed to test whether it’s possible to get more accurate image recognition not by tweaking the design of existing algorithms but just by feeding them much, much more data.

The answer was yes.

Data hoarding is already well established as a defensive strategy among AI-centric companies. Google, Microsoft and others have open-sourced lots of software, and even hardware designs, but are less free with the kind data that makes such tools useful.

Rachel Thomas, cofounder of Fast.ai, which works to make machine learning more accessible, says startups can find places to get rich applying machine learning outside the usual purview of internet giants, such as agriculture.

See the full story here: https://www.wired.com/story/ai-and-enormous-data-could-make-tech-giants-harder-to-topple/

19Jul/17Off

MIT’s glasses-free home 3D tech could make help 3D movies more popular

home-3d-mit-compressor... the MIT CSAIL research team behind this new tech created Home3D, a conversion algorithm that can run in real-time on a GPU like those found in the Xbox One or PlayStation 4, eliminating the format compatibility issue.

Home3D also allows viewers to customize the depth effect depending on their comfort level, and it combines both phase-based rendering and depth image-based rendering techniques for a method that doesn’t sacrifice all that much resolution while still being able to accurately render 3D even for scenes with significant depth, where the left-eye and right-eye images are considerably different from one another.

See the full story here: https://techcrunch.com/2017/07/12/mits-glasses-free-home-3d-tech-could-make-help-3d-movies-more-popular/

19Jul/17Off

The four waves of augmented reality (that Apple owns)

digi-capital-ar-platform-waves-1aLet’s start by defining them:

  • Mobile AR software: AR software that works on standard smartphones/tablets, like Apple ARKit for iOS and Facebook’s Camera Effects Platform.
  • Mobile AR hardware: dedicated smartphone/tablet AR hardware and software, like Google Tango phones.
  • Tethered smartglasses: AR smartglasses requiring a smartphone/tablet or PC host, like Meta smartglasses.
  • Standalone smartglasses: Self-contained AR smartglasses with no host, like Microsoft HoloLens (which they call mixed reality).

See the full, lengthy story here: https://techcrunch.com/2017/07/18/the-four-waves-of-augmented-reality-that-apple-owns/

19Jul/17Off

Augmented reality startup Blippar hopes to turn your face into a digital billboard

Blippar_AR_Face_Profile.1500396330The latest product from augmented reality startup Blippar has a simple, if somewhat unnerving, pitch: what if you could turn your face into a digital billboard?

The company’s new Halos feature allows you to do exactly that. You scan your likeness with the Blippar app and it saves a version of you on its servers. You can then fill out some personal tidbits, like your favorite music or latest tweets, and anyone who “blipps” you in future (i.e., scans your face with the app) will see this information as a halo of bubbles floating around your head.

“[It’s] your unique way to express yourself,” Blippar CEO Ambarish Mitra tells The Verge. “Your face is like your billboard — we recognize human beings by their faces — and this is like a digital manifestation of that.”

See the full story here: https://www.theverge.com/2017/7/19/15989648/blippar-facial-recognition-billboards-ar

19Jul/17Off

Mortenson Creates First-of-Its-Kind Augmented Reality App for Construction Visualization

After pioneering the use of virtual design in construction, Mortenson Construction has developed a first-of-its-kind augmented reality (AR) mobile app to help the University of Washington community “see” its future CSE2 computer science building – well before its doors open to students in January 2019. Users can experience the building’s exterior in AR, and can then teleport inside for an immersive virtual reality (VR) experience. (PRNewsfoto/Mortenson)

After pioneering the use of virtual design in construction, Mortenson Construction has developed a first-of-its-kind augmented reality (AR) mobile app to help the University of Washington community “see” its future CSE2 computer science building – well before its doors open to students in January 2019. Users can experience the building’s exterior in AR, and can then teleport inside for an immersive virtual reality (VR) experience. (PRNewsfoto/Mortenson)

In addition to serving as an immersive public engagement tool, AR carries the promise of reimagining the construction site. In this spirit, Mortenson was also among the first companies of any kind to partner with AR smart-helmet maker DAQRI to test AR construction applications last year. AR headsets and goggles have the future potential to provide crews with just-in-time instruction, projections of an installation layout on a concrete slab, or a data overlay that shows how each building system has been performing over time.

See the full story here: http://www.crossroadstoday.com/story/35914842/mortenson-creates-first-of-its-kind-augmented-reality-app-for-construction-visualization