philip lelyveld The world of entertainment technology

1Dec/10Off

Is It Time to Call the Xbox Kinect a Smash Hit?

Microsoft has now sold 2.5 million units of the Xbox Kinect in less than a month. ...

A good place to start is the 2006 launch of the Nintendo Wii, which has gone from underdog to undisputed champion of the seventh generation console wars. In the first eight days of its U.S. launch, the Wii sold 600,000 units.

While not exactly an apples to apples comparison (the Wii had a $250 price tag vs. the Kinect’s $150), it’s still beating the pace set by the Wii during its debut. More importantly, the Kinect is driving the sale of new motion-based games and has given the Xbox 360 fresh blood that should keep it competitive with the Wii and the PlayStation Move for the next few years.

full story here: http://mashable.com/2010/11/30/xbox-kinect-2-5-million/

Also,

How Many PlayStation Moves Has Sony Moved?

On Tuesday morning, Sony issued a press release headlined: “PlayStation Move Motion Controller Sales Reach Over 4.1 million Units Worldwide.” That followed an announcement from Microsoft on Monday evening boasting that it has sold 2.5 million units worldwide of Kinect... Sony spokesman, however, confirms that the company’s 4.1 million refers to sales of Move controllers to retailers, not to consumers.

Full story here: http://blogs.wsj.com/digits/2010/11/30/how-many-playstation-moves-has-sony-moved/

30Nov/10Off

Zoom on HD video content on a small screen

As a part of their proposed Three Screen Service platform, KDDI R&D Labs has developed technology for mobile devices which can help to effectively display HD video content originally intended for viewing on a large, high resolution displays. This technology can be used to enlarge the parts of the video you want to see, while maintaining the original quality.

Full story here

27Nov/10Off

Watch out Disney. China’s Fantawild looks to become a copycat entertainment powerhouse

Spirits were high in Wuhu, an old industrial city in east China's Anhui Province, as fun-seeking crowds descended on Fantawild Adventure Theme Park during the National Day holiday. More than 165,100 visitors—a record for the park and a 25-percent year-on-year increase—rode thrill rides, ate fun foods and enjoyed interactive games and stage performances.

Fantawild fills its theme parks—four are operational and five will launch soon in China—with independently developed content and technology. From its cartoons, animated films and digital games to its 3-D imaging technologies, all are on display at Fantawild's fun themed centers.

...

The company also has namesake theme parks in Iran, Ukraine and South Africa.

4G theme park network

Like Disney and Universal Studios parks, Fantawild is a fourth-generation theme park focusing on visitor participation, interaction and overall experience, said Shang Linlin, Vice President of Fantawild.

...

Fantawild's technology is "as good as Disney's, if not better," said Shang.

"It is the company's ultimate goal to match and surpass Disney in every facet imaginable," said Liang Guangwei, President of Huaqiang Holdings.

...

For its overseas projects, Fantawild has cooperated with its partners familiar with local cultures, legal and business environments and the managing authorities. As the intellectual copyright holder of core technologies and equipment, Fantawild requires its partners to purchase equipment, just as Disney does. But compared with Disney theme parks, Fantawild's are less expensive. The Johannesburg Fantawild Park in South Africa, which is 770,000 square meters, will cost $250 million and take three years to complete. The Disney project in Shanghai, which is still being discussed, is reportedly worth 40 billion yuan ($6 billion).

...

China became the second country after the United States capable of exporting an entire theme park operation when Fantawild's Iran project, worth about $111 million, was inked in 2007.

...

To add versatility to its core competitiveness, Huaqiang bought a technology company with about 50 employees in 1998, and that company became Fantawild. With parental investment, Fantawild set out to make 4-D theaters with cylindrical screens in 2000. In 2002, Fantawild registered a patent in the United States for 3-D film imaging on cylindrical screens and has since developed and exported 4-D theater systems to more than 40 countries. The company also leased films tailored to the systems of overseas cinema operators.

...

Currently, Fantawild holds about 100 patents and 150 trademarks in special film, cartoon and digital game production, software design and equipment manufacturing. Half of its employees are R&D personnel, including creative designers, said Shang.

"Compared with the Hong Kong Disneyland, we have much lower operating costs, thanks to a number of intellectual property rights we have," Shang said. "While the Disneyland operator in Hong Kong will need at least an annual flow of 8 million visitors to make both ends meet, we will lead a cozy life with 2 million visitors every year."  ...

full story here. http://www.bjreview.com/16th_Asian_Games/2010-11/16/content_312853.htm

26Nov/10Off

We show you the future of TVs and home cinema

There is an excellent by CNET UK post here briefly covering a number of emerging technologies, what they do, and when they are likely to go mainstream.   The topics covered are;

Glasses-free 3D and next-gen 3D glasses

Ultra HD

Gesture Control

Optical Broadband

Cloud-based Recorders

23Nov/10Off

Digital production company Projekta has created what it claims is Australia’s first live action 3D cinema ad.

Projekta creates 3D cinema ad for Tourism Northern Territory

Sydney, Australia, 22 November, 2010 – Digital production agency Projekta has created Australia’s first live action 3D cinema advertisement for Tourism NT to be showcased on the big screen from December 2.


While previous 3D advertisements have been made by converting 2D into 3D or by using animation, Projekta have created a unique live action 3D experience with equipment used in the blockbuster 3D movies Avatar and Sanctum.

Simon Thomas, co-founder of Projekta said, “We’re thrilled to deliver an exclusive 3D experience for Australian audiences. It is fantastic to continue our work with Tourism NT and this was an exciting project for us. Using expert technicians, the best 3D equipment and our creative drive, we were able to capture the spectacular landscapes and environments of the Northern Territory and create 3D advertising never before seen in Australia”.

Shot by world renowned 3D cinematographer Jules O’Loughlin, the 3D images were captured in some of Australia’s most spectacular locations, flying through the Top End’s gorges and over waterfalls in helicopters and across the wetlands by airboat.

The focus of the advertisement was to replicate the real-life experience of what it is like to visit the Northern Territory through emerging 3D technology, creating an emotionally compelling desire to visit the Northern Territory,

“Shooting in 3D allowed us to truly capture the extent and breadth of the massive escarpments and towering gorges and waterfalls so our audience can connect with the drama of the Territory’s unique landscapes. We are delighted with the end result produced by Projekta and are grateful for their commitment to producing the commercial to the highest of cutting edge technical standard,” said Monika Tonkin, Manager of Consumer Marketing, Tourism NT.

Tourism NT has also partnered with Panasonic to display the 3D content on their Viera 3D Televisions. A combination of traditional rig type 3D cameras and Panasonic’s revolutionary twin-lens 3D cameras were used to shoot the footage.

source: http://mumbrella.com.au/projekta-creates-3d-cinema-ad-36475

21Nov/10Off

USC launches Annenberg Innovation Lab to create social technology prototypes

Recruiting top faculty from its media, engineering and cinema programs, USC is starting a new social technology laboratory with a focus on big-ticket issues in digital culture.

Story here

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