By using artificial intelligence to track your eyeballs, cinemas may soon force you to watch all of the commercials.
In exchange for discounts and free movie tickets, a relaunched version of the streaming service MoviePass will use artificial intelligence (AI) eyeball tracking technology to ensure that all of its users are watching its ads.
Viewers will be ‘treated’ to a multi-advertiser ‘pre-show.’ A smartphone app will then use selfie cameras and facial recognition technology to ensure you’re actually engaging with the ads rather than just staring at them.
If you take your gaze away from the advertisements, they will pause until you return. ...
“At the moment, 70% of video аdvertising goes unnoticed.” This is а wаy for аdvertisers to get the impаct they wаnt while аlso аllowing you to get the impаct.” ...
See the full story here: https://technotrenz.com/entertainment/by-using-artificial-intelligence-to-track-your-eyeballs-cinemas-may-soon-force-you-to-watch-all-of-the-commercials-1670527.html
People don’t know how to react to this crazy new Netflix sci-fi movie
... One thing to know from the outset is that Bigbug is totally French. Whimsical, high-concept, weird, but ultimately a pretty inventive sci-fi satire that bursts with color. ...
First, let’s start with Netflix’s official description of this new movie. “In 2045, artificial intelligence is everywhere. So much so that humanity relies on it to satisfy its every need and every desire — even the most secret and wicked.
“In a quiet residential area, four domestic robots suddenly decide to take their masters hostage in their own home. Locked together, a not-quite-so-blended family, an intrusive neighbor and her enterprising sex-robot are now forced to put up with each other in an increasingly hysterical atmosphere.” Outside, meanwhile, the latest generation of androids known as the Yonyx are trying to take over things. ...
See the full story here: https://bgr.com/entertainment/people-dont-know-how-to-react-to-this-crazy-new-netflix-sci-fi-movie/
Apple trademarks its spaceship headquarters for augmented reality tours
PhilNote: Apple sort of trademarks a circle
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California. It was opened to employees in April 2017. Apple has now filed for the "figurative" trademark for Apple Park as presented further below in our report. Interestingly Apple's trademark classification uniquely covers "conducting tours of corporate headquarters by means of augmented reality.
See the full story here: https://www.imore.com/apple-trademarks-its-spaceship-headquarters-augmented-reality-tours and here: https://www.patentlyapple.com/patently-apple/2022/02/apple-files-for-the-figurative-trademark-version-of-apple-park-that-will-be-associated-with-augmented-reality-tours-of-thei.html
Holograms have landed on the NYFW catwalk
... The fashion industry has been adding AR features to its shoppable content, but it hasn’t explored it at scale for immersive experiences during fashion week. Scale is decidedly what today’s Maisie Wilen’s show will bring, with an immersive, other-worldly showcase bringing technology and fashion together on the runway. The show will feature 28 seven-foot-tall augmented reality hologram models in outfits from the brand’s Autumn/Winter 2022 collection. ...
The collection will be shown during NYFW in an exhibition space. Attendees will be surrounded by the holograms, which will feature high fidelity effects as well as 3D elements with depth through shadows and reflections, delivering a 3-dimensional experience. The holograms, along with a GIF lookbook for the collection, will be fully shippable. The AR models can be transported onto a user’s phone, where a buy-now button will then be exhibited next to the virtual item. ...
While this is not the only digital fashion experience this spring, as the Decentraland Metaverse Fashion Week is starting on March 24, it is decidedly the most immersive. ...
See the full story here: https://www.glossy.co/fashion/exclusive-holograms-have-landed-on-the-nyfw-catwalk/
Meta Wouldn’t Tell Us How It Enforces Its Rules In VR, So We Ran A Test To Find Out
PhilNote: no matter what a company does, a reporter can point out how that action fails from the opposite perspective. We need more reporting that discusses balancing tradeoffs, not focusing on the tradeoff itself.
Facebook’s parent company declined to answer our questions about how it moderates content in VR, so we created a test Horizon World filled with content banned from Facebook and Instagram. Content moderators said the world was fine — until we told Meta’s PR team about it. ...
So, to better understand how it is approaching VR moderation, BuzzFeed News sent Meta a list of 19 detailed questions about how it protects people from child abuse, harassment, misinformation, and other harms in virtual reality. The company declined to answer any of them. Instead, Meta spokesperson Johanna Peace provided BuzzFeed News a short statement: ...
Andrew Bosworth, Meta’s chief technology officer, explained the reason why in a November 2021 blog post: “We can’t record everything that happens in VR indefinitely — it would be a violation of people’s privacy.” He then explained that Oculus devices do record (and then record over) users’ most recent experiences in VR, but that those recordings are only sent to Meta if a user files an abuse report. ...
See the full story here: https://www.buzzfeednews.com/article/emilybakerwhite/meta-facebook-horizon-vr-content-rules-test
Caitlin Long’s Wyoming Crypto Bank Takes a Step Toward Fed Membership
Wyoming-based crypto bank Avanti is one step closer to potentially acquiring a master account with the U.S. Federal Reserve.
Avanti Bank now has a routing number issued by the American Bankers Association (ABA), a key milestone in the process to receive a Fed account. Routing numbers are used to identify banks for checks and other transactional purposes and are issued only to federal or state-chartered financial institutions that are also eligible to have a Fed account, according to the ABA’s website. ...
Any bank that has such an account is eligible to deposit funds at the Fed and tap the global payments system. ...
A routing number in and of itself is not confirmation that a bank has a master account, however, she told CoinDesk. ...
The Fed can still reject an application after a routing number is issued, Hill cautioned. ...
See the full story here: https://www.coindesk.com/policy/2022/02/10/caitlin-longs-crypto-bank-takes-a-step-toward-fed-membership/?fbclid=IwAR27C20tcEYzHZvof2qIEM69fTg3MCBGrNgjvemdMBH5hNDU9jQMKiGyCaI
The Metaverse Offers Opportunities for Immersive Storytelling
... The Texas Immersive Institute is focused on immersive storytelling for students, scientists, technologists, artists, and others. The institute focuses on creating experiences that are interactive and personalized, and that it blends physical and digital, Reilly said. It can be done with augmented reality, virtual reality, mixed reality, artificial intelligence, and the Internet of Things, she said. ...
In this episode of the Ideas to Invoices podcast, Reilly talks about virtual beings, virtual worlds, applications for mixed reality projects, non-fungible tokens, and more. Her students at UT Austin, which she calls “explorers” are creating applications for the metaverse. ...
And Reilly teamed up with Moriba Jah, an associate professor of aerospace engineering at UT Austin, to create Shifted Space, a project that seeks to bring awareness to the need to clean up space. Jah traveled to Hawaii last year to shoot the pilot episode for the series that is currently being shopped to streaming services for an 8-part virtual reality series. The focus is to create a movement that will lead to government officials passing legislation to clean up space. ...
See the full story and podcast here: https://siliconhillsnews.com/2022/02/10/the-metaverse-offers-opportunities-for-immersive-storytelling/
KoBold Metals Raises $192.5 Million to Use AI to Find Battery Minerals
... KoBold says it uses AI to guide where to procure land, what data to collect, and where to drill. It has collected publicly available data from company disclosures and government sources, as well as historical information from companies it partners with. Its algorithms then crunch that data in search of patterns. ...
KoBold aims to change the mind-set of an industry that has long relied heavily on sampling soil and sediment and drilling holes in the ground to determine whether areas contain valuable minerals. While the company still leans on those techniques, it hopes to limit the chances of failure by drawing on machine learning and other scientific computing techniques. ...
Some other miners including Anglo American PLC and technology-focused companies are also looking at how artificial intelligence might allow minerals to be found more easily, but those efforts haven’t yet led to many big discoveries of critical commodities. ...
See the full story here: https://www.wsj.com/articles/kobold-metals-raises-192-5-million-to-use-ai-to-find-battery-minerals-11644472801
Twitch Rockonomics study analyses mxmtoon, RAC and other artists
... The study begins by setting out how Page believes Twitch is distinct from other digital services, including YouTube, TikTok and on-demand music streaming services. ...
“It’s live, everything else is on-demand. It’s long [form], everything else is short. It’s first-party and user-created content, not user-generated content. UCC not UGC,” he said, noting also that Twitch’s licensing providers are largely individual creators and collecting societies, rather than other rightsholders. ...
First, ‘creator revenue per hours watched’ by their audience, which he suggests is around $0.15 per hour, although for established channels with well-engaged fans that can be more like $0.25 and even go as high as $0.75. ...
The second metric is ‘creator revenue per hours broadcast’ on their channel: an actual hourly rate in terms of the work put in, which Page calculated to average around $100 per hour. ...
The six case studies fall into two groups: three artists who broke through on Twitch first, before other streaming platforms (Shigihara, Aeseaes and Sereda) and three artists who brought their fanbase from the traditional music industry world to Twitch (Heafy, from metal band Trivium, mxmtoon and RAC). ...
There’s another metric too: ‘attentive hours per month’, of which Aeseaes are generating up to 30,000. ...
He added that Sereda’s streams include her songwriting and practice sessions. “She’s monetising what she has to do anyway for her music career, and her audience figures are pretty staggering. She’s got an active audience bigger than the population of Edinburgh on a monthly basis!” ...
See the full story here: https://musically.com/2021/04/29/twitch-rockonomics-will-page-mxmtoon-rac/
