Nielsen Launches 3D Virtual Reality Suite for In-Store Research
Nielsen Global Connect today launched a suite of virtual and augmented reality Smart solutions that includes Nielsen SmartStore for in-store testing, Nielsen SmartShelf for shelf and planogram testing, and Nielsen SmartShopper to uncover in-store shopping behaviors.
SmartStore allows users to create and test customized, in-store shopping simulations and scenarios within a dynamic, 3D, 360-degree total store environment, multiple shelf layouts and locations, point-of-sale (POS) designs, promotion displays, packaging options, and even whole store designs. It provides a read on shopper head, eye, and foot movements and a 3D heat map of the store, shelf, or aisle. A playback function allows users to review the in-store shopper journey and tag possible problem moments. Within the playback function, researchers can also ask test shoppers qualifying questions about why they chose or reacted in a certain manner at the shelf.
Nielsen SmartShelf allows companies to design and test aisle, category, and shelf scenarios using passive data and active survey insights.
The latest edition of SmartShopper, which will be available in July, will enable companies to identify and uncover in-store shopper behaviors. Fueled by the latest in augmented reality, this smartphone-enabled, shopper marketing tool allows for product images, in-store marketing artwork, and seasonal or special-event concepts to be tested by shoppers in-store using interactive gaming technology.
See the full story here: https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Nielsen-Launches-3D-Virtual-Reality-Suite-for-In-Store-Research-141194.aspx
Got Stress? Using Music & Virtual Reality To Coax Milk From Cows
Getting milked, it turns out, also leads a cow to feel stress. Things like the manner in which they are milked, be it with a machine or by hand, can play a role in their stress levels.
Like numerous farmers before him, Akgül unwittingly discovered one of the most simple and low-cost ways to increase milk production in a herd. Playing music makes cows relax. And the more calm a cow is, the more milk they’ll give up.
Knowing that classical music can help is a start, but are there other kinds of music that can also produce similar results?
Their results revealed that when slow music was played, the cows had the highest yield, producing approximately 3% more milk than when they listened to fast music or no music at all.
The Leicester study also identified specific songs that the cows either jived with or didn’t. Jams like “Everybody Hurts” by R.E.M., “Bridge Over Troubled Water” by Simon & Garfunkel, and “What A Difference A Day Makes” by Aretha Franklin were top on the list of songs that effectively helped cows reduce their stress levels and thus produce more milk.
One of the newest techniques for increasing milk production is the use of virtual reality (or VR) headsets on cows in Russia. According to VICE, the new program, by the Ministry of Agriculture and Food of the Moscow Region, operates pretty much exactly as it sounds.
By transporting cows to peaceful places, farmers are hoping they’ve found yet another means of tricking their herds into producing more milk.
See the full story here: https://www.okwhatever.org/topics/wtf/cows-stress-relief
Maveron, Scooter Braun, Alex Rodriguez invest in $30M round for virtual entertainment startup Wave
Wave partners with music labels, management companies, and independent artists to help host virtual concerts with digital fan avatars.
Wave plans to use the funding to roll out new in-stream experiences and expand into Japan, China, and other countries. The company has put on more than 50 events, with some hosting up to 400,000 people at a time.
A future without MPEG
MPEG passed away on 2020/06/02T16:30 CEST. The agony was long, but the result was predictable. The causes have partly to do with the nature of ISO whose main feature I describe in This is ISO – A feudal organisation.
I need to make 3 strong statements:
- Those who have created a new intellectual object have to right to exploit it
- Technology innovation is well rewarded by a system that identifies, determines and protects intellectual property (IP)
- Those who make available their IP to a technical specification declared standard by an official standards body have additional benefits compared to those who do not. They should have more obligations as well.
The competitors
When the MPEG-4 Visual licence sentenced the death penalty to the MPEG-4 Visual standard, competitors popped up. Four famous names are Real Networks, Microsoft, On 2 and Google. The fact that private companies could assemble a video codec of commercial value signaled that video coding was a maturing technology and that “anybody” could assemble a reasonably performing solution.
What the market offers
The market has not been idle. In 2015 an initial group of companies (Amazon, Cisco, Google, Intel, Microsoft, Mozilla, Netflix) have created Alliance for Open Media (AOM), initially targeting video. The AOM about page mentions 4 main features of the first specification AV1:
- Royalty-free ecosystem
- Patent review process and legal defense fund
- Cutting edge technologies
- Collaborative open source development.
... Most importantly, the market has come up with a solution – AV1 by the Alliance for Open Media – that is capable to provide decently performing specifications that are royalty free and promises a defence to an attacked member (with strings attached, but everybody looks at the next quarter, and does not consider the implications of a choice 5 years from now).
See the full story here: https://www.linkedin.com/pulse/future-without-mpeg-leonardo-chiariglione/?fbclid=IwAR3NVqdBWwhbfjUzLATU2Bp4H1sU-FjjeWXOSTU5th-FUpPdws9d-N5BrNE
Intel’s ‘3D’ Lakefield chips arrive for foldables and ultrathin laptops

Intel's mobile client platform, code-named “Lakefield,” introduces the industry’s first product with 3D stacking and hybrid computing architecture. Leveraging Intel’s latest 10nm process and Foveros advanced packaging technology, Lakefield offers OEMs more flexibility for thin-and-light form factor PCs. (Credit: Intel Corporation)
Intel is able to combine multiple chip architectures and onboard memory onto a single processor thanks to its Foveros 3D packaging technology. That allows the company to stack multiple logic and memory dies on top of each other, instead of spreading them out on a flat 2D plane like traditional processors. The basic takeaway is that Lakefield chips also won't need to take up much physical space, making them ideal for very thin devices.
See the full story here: https://www.engadget.com/intel-lakefield-3d-chip-foldables-laptops-150008628.html?guccounter=1&guce_referrer=aHR0cHM6Ly9uZXdzLmdvb2dsZS5jb20v&guce_referrer_sig=AQAAAJbkFh5Y4Ro0ZBNOPqS7-YHT7kBoxtWRiHqDE7dHk-BB5TgZIu8F1iTHHh51QJQ3EGcBI3VllwOjfszuRglWhD4A7aIR1Jb1Fes6-7vk7-cLdIRB9x4OpAWCKGP7gRdmh1d7TT2X4Bc3i4KKeGAAYhCJ8BIKIur7YI6_7g6lvjZE
Bay Area-based virtual reality company, Spatial, revolutionizes how we work from home
https://abc7chicago.com/localish/work-from-home-with-cutting-edge-virtual-reality/6231808/
San Diego-based virtual reality startup becomes first US-based company Nanome to join EU government supercomputing efforts against SARS-CoV-2
The San Diego–based startup was co-founded in 2015 by engineering students at University of California San Diego who saw a need for 3D visualization tools to help medicinal and computational chemists and structural biologists reduce their time to market and increase the efficacy of new drugs. The company will ship virtual reality headsets to selected members of the consortium and provide access to Nanome software so that they can use it to evaluate the ability of candidate molecules to bind the viral proteins in 3D. The tool will also enable collaboration in real-time and across borders (the scientists can "meet" in virtual reality).
Virtual reality based cognitive behavioral therapy for paranoia: Effects on mental states and the dynamics among them
Abstract
Background
Negative affective processes may contribute to maintenance of paranoia in patients with psychosis, and vice versa. Successful treatment may break these pathological symptom networks. This study examined whether treatment with virtual reality based cognitive behavioral therapy (VR-CBT) for paranoia influences momentary affective states, and whether VR-CBT changes the adverse interplay between affective states and paranoia.
Conclusions
VR-CBT reduced paranoid symptoms and lowered levels of negative affect in daily life, but did not affect the extent to which mental states influenced each other. Findings do suggest that as a result of treatment mental states regain flexibility.
See the full story here: https://www.sciencedirect.com/science/article/pii/S0920996420303017
KrattAI: Estonia’s National Artificial Intelligence Strategy
In Estonia, there are around 30 Artificial Intelligence (AI) solutions deployed in the Estonian public sector that were identified as active as of the beginning of June 2020. The Baltic nation aims to have at least 50 AI use cases by the end of 2020.
... all part of e-Estonia.
But, how did Estonia, a small Baltic nation in Northern Europe, led by a female president, managed to be recognized as the most advanced digital society on the planet?
In Estonian mythology, a Kratt is a magical creature. A Kratt is a creature brought to life from hay or metal household objects, and it is animated by a human soul. Essentially, the Kratt was a servant made by its maker out of hay or old household items to help with tasks. The Estonian government uses this character as a metaphor for Artificial Intelligence and its complexities.
"A Kratt is a living being consisting of various objects. An interesting caveat is that you have to keep the Kratt busy. If you don't keep it occupied, it will focus all of its ability on attacking its owner. So, giving the Kratt lots of tasks is essential, the harder the better. And to complete the parallels with reality, the only way to get rid of the Kratt in its entirety is to give it impossible tasks. A very nice series of analogies for technology, if you ask me," Florian Marcus told me.
Suve: The Estonian chatbot for digital public services
The Suve chatbot is a relatively new addition to Estonia's digital services. Suve was an idea that came from the Hack the Crisis hackathon, which was organized by Garage48 and Accelerate Estonia.
The hackathon was organized to beat the global pandemic affecting Estonia. "Startup-government collaboration is in the DNA of our Estonian digital society," President of Estonia, Kersti Kaljulaid said.
Hack the Crisis is a global community that centralizes all the local events and information to participate in the online hackathons. The startups believe that the power of community has the power to fight and beat the pandemic. To achieve this, and after their local success, they also organize events to help countries around the world.
Estonia counts with approximately 1,000 startups, which positions the country among the top countries with more startups per capita. According to a study by Index Ventures in late 2018, Estonia is the best in the world in terms of startup regulation.
The Estonian government makes it clear stating that for the sake of legal clarity, it should be ensured that when exercising public powers or performing other public tasks, the actions of a Kratt will be attributed to the state through the company or body that used the Kratt in the meaning of state liability.
In private relationships, for both natural and legal persons, the Kratt's actions should be considered the actions of the Kratt's user. Matters related to criminal liability need to be expanded, for instance, to include Kratts and their use by expanding the definition of instrumental execution.
"Imagine you’re in a foreign country, pregnant, and you feel you’re about to go into labour. Wouldn’t it be great to just tell Siri or your Google Assistant that you’re about to have a baby, and in the background, the AI calls an ambulance to your location, forwards your medical data to the nearest hospital, alerts the Estonian embassy in that country, creates a new electronic ID for your baby, and also starts child benefit payments? Then, the voice assistant calmly informs you that everything has been sorted out and that the ambulance will reach your location in two minutes. This is amazing," says Marcus.
If you are thinking that the above has been taken from a science fiction book or movie, think again. Because it is exactly what the Estonian government is working on right now as you are reading this.
See the full story here: https://interestingengineering.com/krattai-estonias-national-artificial-intelligence-strategy
The Time Machine: A Virtual Reality review – a sleek voyage through the fourth wall
The Time Machine’s first run at the London Library, intended to celebrate HG Wells, was abruptly cut short due to Covid-19. Now it has been re-imagined as an interactive online experience by the ever-enterprising Creation Theatre.
See the full story here: https://www.theguardian.com/stage/2020/jun/07/the-time-machine-review
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