philip lelyveld The world of entertainment technology

24Jul/19Off

Learning from Lucy

By Wolves in the Walls director Pete Billingtonwolf2.jpeg SHOULD....

  • DELIVER A BELIEVABLE, SPECIFIC EMOTIONAL PERFORMANCE

  • MAINTAIN THE ILLUSION OF LIFE INDEPENDENT OF THE LINEAR NARRATIVE

  • RELATE TO HER SURROUNDINGS IN AN NON-DETERMINISTIC WAY

  • REACT TO AUDIENCE AGENCY IN A WAY THAT IS CONSISTENT WITH HER PASSIONS

  • APPEAR TO HAVE A MEMORY OF PREVIOUS EVENTS

  • EVOKE A SENSE OF DELIBERATE, STYLIZED CONSISTENCY IN DESIGN, BEHAVIOR AND PERFORMANCE.

WHEN WE SHOW WOLVES TO PEOPLE, WE OFTEN OBSERVE THEM TALKING TO HER, SOMETIMES OPENLY AND IN UNEXPECTED WAYS. ALL OF THIS POINTS TO A FUTURE WHERE PEOPLE WILL HAVE ONGOING, PERSISTENT RELATIONSHIPS WITH CHARACTERS ACROSS ALL TYPES OF MEDIA. IT IS SOMETHING THAT WE ARE VERY EXCITED TO EXPLORE.

See the full story here: https://www.virtual-beings-summit.com/content/the-evolution-of-lucy?fbclid=IwAR3YD-htNPjuaKQOjY0aPmBGO2A06wkt_lOqeCNv2Jj7AMyjVYb2QZZoEJc

24Jul/19Off

Andreessen Horowitz values camping business Hipcamp at $127M

Hipcamp_Sierra-Stream-CamperIn 2013, Ravasio learned to code and built the first iteration of the Hipcamp platform, a comprehensive database of campsites that earns money by taking a commission made from each booking it facilitates. Today, the company has grown to 40 employees, with campsites in 300,000 sites across the U.S. and plans to expand internationally soon.

“We’re committed to getting people outside, and that’s really the guiding light of our expansion plans,” she said.

As for long-term plans, an Airbnb acquisition wouldn’t make sense, Ravasio explained: “I think going public and making Hipcamp a company that anyone can buy and own part of is exciting to me”

See the full story here: https://techcrunch.com/2019/07/24/hipcamp/?utm_medium=TCnewsletter&tpcc=TCdailynewsletter

24Jul/19Off

Maumahara Papahou: A mobile augmented reality memory treasure box based on Māori mnemonic aids

He aha te mea nui o te ao? He tangata, he tangata, he tangata.

What is the most important thing in the world? It is people, it is people, it is people.

Traumatic brain injury (TBI) is a worldwide “silent epidemic” causing a variety of memory issues for those affected. Although several software approaches aim to aid memory recollection, they are inadequate for many TBI survivors and none address aspects of cultural awareness in New Zealand. We explored design concepts of traditional Mäori cultural artefacts and techniques and how they helped Mäori people recall past information. This paper describes our research and development of Maumahara Papahou, a mobile app that uses augmented reality features to create a digital memory treasure box based on the concepts of Mäori mnemonic aids.

See the full story here: https://researchcommons.waikato.ac.nz/handle/10289/12720

24Jul/19Off

An educational augmented reality toy kids actually seem to like

playshifuA technology startup focusing on AR experiences for kids just landed $7 million in Series A funding. PlayShifu, founded by two dads, has won awards for its technology while gathering an impressive early user base for its flagship product, a toy globe onto which children can project AR exploration experiences using a tablet.

The company's early success is especially notable given how difficult the children's technology market is to penetrate.

The globe, called the Shifu Orboot, has a US user base of more than 100,000 kids, according to the company, with high engagement among 4-8-year-olds.

While most children's apps retain less than 10 percent of children users after the first month, the company says its tracking shows that more than 40 percent of kids continued using Orboot in the second month of ownership.

See the full story here: https://www.zdnet.com/article/an-educational-augmented-reality-toy-kids-actually-seem-to-like/

24Jul/19Off

Virtual reality tool that reads and projects your brain waves investigated as a way to promote sleepiness

11322996-3x2-largeResearchers at RMIT University in Melbourne recently investigated whether this kind of interactive virtual reality experience could induce feelings of restfulness and sleepiness.

The multisensory experience involves lying on a gently vibrating bed and wearing a VR headset and is based on the principles of neurofeedback, which uses real-time displays of brain activity to teach regulation of mental states.

During the experience, which was originally conceived as a public art project called Inter-Dream, the brain's electrical activity is monitored via an electroencephalogram (or EEG) and fed into the participant's VR headset.

"We assigned different colours and properties that the visuals take on in response to those different brainwaves," Mr Semertzidis said.

The result? A unique, sometimes mesmerising visual representation that changes in response to the brain's electrical activity.

Dr Kirkcaldie said there was value in developing tools that help people relax before going to sleep, especially in a day and age that's permeated by devices "extremely good at getting our attention".

"If you end up being unable to wind down … then I do think a process that gives you feedback and an understanding of when you are winding down is probably of great value."

See the full story here: https://www.abc.net.au/news/health/2019-07-24/virtual-reality-tool-investigated-to-promote-sleep/11323134

23Jul/19Off

Could Facial Recognition Privacy Issues Constrain Augmented Reality?

Could Privacy Laws Disrupt AR Use?

In almost all uses, AR records information not just about the user, but their surroundings. This invariably includes other people. But while legislation seems to care about protecting individuals, the actions of those observed in the presence of AR systems seems to suggest that maintaining social norms is more important.

Study into this phenomenon has settled on the term "privacy paradox": "the observation that many people are aware of privacy risks and claim to care about it, but do not behave in that way."

The promise for augmented reality to enhance everything from shopping to storytelling is considerable. As the privacy paradox demonstrates, it is legislation, rather than individual consent issues that will need to be overcome for it to reach its potential.

See the full story here: https://www.electropages.com/blog/2019/07/could-facial-recognition-privacy-issues-constrain-augmented-reality

23Jul/19Off

Why ‘Accessibility’ Isn’t an Ugly Word

The best way to do this is to nominate a team member to take the lead, to be your internal accessibility advocate. When undertaking internal design critiques, add a section for an accessibility review. These conversations help to up-skill the whole team on conformance guidelines. You can also decorate the office with educational snippets; the GDS team here at Dept UK have produced some great posters about accessibility that you can download for free.

Secondly, we need to create empathy within our UXD teams. In design, it can be hard for people to grasp the importance of accessibility if they have no personal experience, whether directly or indirectly. Invite people with disabilities into your design process so they can educate the team on the challenges they face with your creations. This real world experience will stick in the team’s mind much longer than statistics ever will, and its impact will be much more profound.

See the full story here: https://www.cmswire.com/digital-experience/why-accessibility-isnt-an-ugly-word/

23Jul/19Off

Studios Cater Blockbuster Advertising to Next-Gen Viewers

Now, these biggest marketers, which spent $4+ billion annually in advertising, have narrowed the gap considerably — to as little as a few months for tentpole movies — to better respond to the expectation of on-demand content.

The New York Times reports that Universal president of worldwide marketing Michael Moses pointed to the influence of Netflix, Hulu, Spotify and other streaming services. “The long journey you used to be able to take the audience on — a teaser to a trailer to TV over a year or longer — isn’t as available anymore,” he said, adding that much shorter campaigns are becoming “the new normal.”

“There’s an entire generation that is very skilled at skipping marketing,” Moses said. “They don’t see television advertising. They can easily navigate around it in the digital space. But what does grab their attention is new content, especially that first trailer. So you are better off waiting until you can really pack a punch.”

See the full story here: https://www.etcentric.org/studios-cater-blockbuster-advertising-to-next-gen-viewers/

23Jul/19Off

Vuzix Blade AR Smart Glasses Now Support Amazon Alexa, DJI Drones

Just recently, Vuzix Corporation partnered with Verizon and Zoi Meet, a popular multi communication platform, to introduce real-time language translationfunctionality to the device, allowing users to instantly interpret multiple languages, including Arabic, Chinese (simplified), Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, and Spanish.

Earlier this month the company announced the arrival of a DJI Drone companion app that allows both enterprise clients and consumers to control DJI brand drones without the need for a smartphone or tablet device. Compatible with the Mavic Pro, Mavic Air, and Spark, Vuzix Blade users are able to access the remote devices via a WiFi connection and view a live video feed as well as receive navigational feedback directly from their headset.

Today, the company announced a new addition to the Vuzix Blade Smart Glasses which introduces Alexa Built-in official certification, allowing users hands-free access to Amazon’s proprietary voice assistant technology. Similar to standalone Alexa devices, the smart glasses can register voice commands and perform a variety of tasks, from ordering products on Amazon.com and controlling compatible smart devices, to ordering takeout from food delivery apps and scheduling rideshare pick-ups.

See the full story here: http://www.virtualrealitypulse.com/edition/daily-amazon-magic-leap-2019-07-22?open-article-id=10968408&article-title=vuzix-blade-ar-smart-glasses-now-support-amazon-alexa--dji-drones&blog-domain=vrscout.com&blog-title=vrscout

23Jul/19Off

MIT develops tiny ‘walking’ motor that helps more complex robots self-assemble

MIT-Micro-Robots_0The motor above is little more than a magnet and coil with some structural parts, but it can “walk” back and forth or make the gears of a more complicated machine move back and forth.

On its own, this little moving microbe is impressive enough, but its real potential lies in what could happen were it to be assembled with others of its ilk, and with other building-block robotics components made up of simple parts, which is the vision of Gershenfeld and his research team.

Previously, they’ve already shown that other core components can be assembled from the same limited set of fundamental ingredients, and in the future, the idea is that these tiny core machines could actually automatically self-assemble into larger structures capable of carrying out specific tasks.

See the full story here: https://techcrunch.com/2019/07/02/mit-develops-tiny-walking-motor-that-help-more-complex-robots-self-assemble/