philip lelyveld The world of entertainment technology

16Jan/18Off

VR System maps brain down to neuron level.

 

https://qz.com/1177739/this-new-virtual-reality-system-is-taking-researchers-inside-microscopic-images/

16Jan/18Off

LUCYD and INDE Form Strategic Alliance INDE to Provide Augmented Reality Apps for Lucyd

See the full story here: https://www.coinspeaker.com/2018/01/15/lucyd-inde-form-strategic-alliance-inde-provide-augmented-reality-apps-lucyd/

About Lucyd

Lucyd PTE Ltd is developing ergonomic smartglasses and a decentralized app store. The Lucyd blockchain platform will make it easy to create, share and experience AR content. It’s time to look up from your phone and see the world. To learn more please visit https://lucyd.co.

About INDE

INDE creates products and experiences that inspire, entertain, inform and educate using Augmented Reality and Computer Vision. Since 2011 we have developed location-based and mobile products and experiences in over 40 countries for the world’s leading entertainment and education brands.

Companies and institutions such as National Geographic, The Smithsonian Institution, BBC, Universal, 20th Century Fox, WWF and numerous others have chosen INDE to reimagine how they speak to the world. To learn more please visit http://www.indestry.com/.

16Jan/18Off

Montreal firms find practical and fanciful applications for augmented reality

9999-biz-ar-1242He’s the CEO of Sensopia, a Montreal and Munich, Germany-based company that makes Magic Plan, an augmented reality application for making blueprints.

“With Magic Plan, you can sketch out a floor plan and, suddenly, you know what is the surface area of your walls. And when you know the surface area of you walls, you know how much paint you need. And when you know how much paint you need, you know how long it’s going to take,” he said.

“But, when in June, Apple announced ARKit,” he said, “not only did it make putting augmented reality tech into your apps very, very easy, it also removed that need for an external item to anchor to.”

Rather than building a stand-alone AR application, Budge added an AR mode to an app it was already working on, Thomas & Friends Minis, a virtual train set.

“You have a button, and the trains that you’ve made get projected on any surface that you want, so it could be on your desk, on the floor of your room, or it could even be outside in a park,” he said.

He said kids using the AR mode tend to be more active.

See the full story here: http://montrealgazette.com/business/local-business/montreal-firms-find-practical-and-fanciful-applications-for-augmented-reality

15Jan/18Off

Blockchain Technology Readies Live Entertainment for Virtual Reality

VR.width-800The emergence of virtual reality (VR) has created a new channel for artists to connect with their audiences. Live performances can now be streamed directly to virtual headsets. Companies like NextVR , CEEK and Enosis  have all been working on platforms and projects to produce interactive and multimedia experiences. A growing number of production outfits and artists are already trying out the technology.

CEEK has turned to blockchain technology for answers. Aside from its own VR platform, the company is working on a blockchain-driven coin minting platform that allows artists to create their own crypto tokens to facilitate transactions. The feature, dubbed "Celebrity Coin Cast Minting," leverages blockchain technology to create an immutable record of the existence and trade of these virtual items. Artists could even cryptographically sign items to give them additional value as unique memorabilia.

See the full story here: http://www.nasdaq.com/article/blockchain-technology-readies-live-entertainment-for-virtual-reality-cm904619

moneda_preview-1 Partners_360CEEK virtual reality environments are governed by Ethereum Smart Contracts, allowing token holders ability for flexible, tokenized ‘in-world’ interactions, rewards, voting, contests, virtual goods and more ‘in-world’ transactions utilizing ERC20 compliant Tokens called CEEK.

 

Each CEEK Token holder will be able to participate in virtual reality space for real world celebrity concerts, charity fundraisers, sporting events, VR commerce, classroom learning and much, much more as the exciting world of virtual reality meets real world opportunity through Smart Contract governance.

By utilizing the blockchain, CEEKERS will be able to access, manage and exchange digital assets at a fraction of the cost. Using the ERC232 standard for multi-token transfer will reduce gas cost down to approximately 1/10th of a cent. Open Standards allow CEEKERS the ability for true ownership of digital items that will traverse multiple digital reality environments.

See more here: https://www.ceek.io

15Jan/18Off

AR Glasses Coming Soon To A Face Near You (ODG)

On business trips, Pete Jameson gets odd looks from fellow airplane passengers when he's in his seat typing on a keyboard with no screen to be seen.

But Jameson is looking at a jumbo-size display, thanks to augmented reality glasses that project images for his eyes only. His headset looks like slightly oversized sunglasses and what he sees is not visible to others.

Jameson is chief operating officer of ODG, one of a host of companies pursuing the emerging market of augmented reality, or AR, glasses.

Commuter privacy and productivity likely will be one of the early consumer uses of AR glasses, said Jameson.

The nice part about the experience is that the AR glasses wearer is not disconnected from the environment as they would be with virtual reality goggles. With AR headsets, you can still see and hear what's happening around you, he said.

Jameson elicits some raised eyebrows when he's using a wireless keyboard with his AR glasses.

Most of the current AR headset makers, including Daqri, Meta, ODG and Vuzix (VUZI), are focused on enterprise markets because the hardware is expensive, as are the software and services, IDC analyst Tom Mainelli said.

See the full story here: https://www.investors.com/news/technology/ar-glasses-coming-soon-to-a-face-near-you/

15Jan/18Off

Heathrow’s new augmented reality app exceeds family use target

712915089The free app allows children and parents to pose and take pictures with the characters, by scanning markers that are placed in each terminal, on their smartphones.

So far, the campaign revealed impressive engagement results, which superseded initial targets. More than 3,600 travellers downloaded the app across Android and IOS devices and spend almost 800 hours engaging with the app in its first month.

Heathrow is the second major UK airport to dabble in apps. Previously, Gatwick has launched a passenger-facing app, one of the several digital innovations that e-retailers can use to their advantage to target the airport’s travellers. 

Gatwick’s free app is aimed more at practicality than fun, offering personalised flight alerts, real-time queue updates for check-in and security, intuitive navigation using beacon technology and shopping, restaurant and airport offers instantly redeemable just with a touch of a button.

See the full story here: http://internetretailing.net/2018/01/heathrow/

15Jan/18Off

New iPad Pro ads highlight augmented reality and the Apple Pencil

Apple over the weekend released two new ads for the iPad Pro, one of which highlights augmented reality and another which focuses on what one can do with the Apple Pencil. Both ads are relatively short and arguably have an 80s themed vibe.

The first ad, which focuses on augmented reality, features a girl riding her bike across a city street whereupon she comes across an older man quietly reading a newspaper on a bench. She quickly takes out her iPad, and thanks to the power of iOS 11’s augmented reality features, she explores what the scene would look like if a couch was suddenly dropped nearby. Apple’s tagline for the ad reads: “With iPad Pro + iOS 11, you can use augmented reality to literally transform the world around you. Your next computer might not be a computer.”

See the full story here: http://bgr.com/2018/01/14/ipad-pro-features-ads-augmented-reality-apple-pencil/

15Jan/18Off

International Storytelling with AR: An Interview with Asad J. Malik

Asad & Assad (Private Teaser) from on Vimeo.

To gain a better understanding on the benefits and flaws of VR and AR storytelling with international stories, I reached out to Asad J. Malik, founder and head developer of the AR project Asad and Assad, which explores the Muslim experience in America as an “Augmented Reality interactive documentary” project. As the viewer walks into a space, they will be able to “meet holograms of numerous human beings” talking about their experiences with Muslim identity.

I started focusing on and realizing the whole concept of holograms, where removing barriers might keep two people from being separate or distant. I started focusing on bringing images from two distant parts of the world, to juxtapose two realities. I did a project called Holograms from Syria, and displayed them in places in the US, and the impact for people to see those images.

There a lot challenges. One of the challenges is that the best practices aren’t established yet.

See the full story here: http://www.mediafiledc.com/international-storytelling-ar-interview-asad-j-malik/

15Jan/18Off

VRChat Dev Vows To Address ‘Harmful’ User Behavior In Open Letter

vrchat_mainFor now, though, the team recommends using the Mute/Block feature on those spewing offensive language or using the Mute All toggle to silence everyone but those on your friends list. You can report users with the Moderation Report Form, too.

See the full story here: https://uploadvr.com/vrchat-dev-vows-address-harmful-users-open-letter/

15Jan/18Off

Hands-On: Apex Construct Is Exciting Proof That Full VR-Only Games Are Nearly Here

Apex Construct takes one of VR’s more tried and true mechanics — firing a bow and arrow — and builds an entire game around it. This isn’t a shooting gallery in which you scale leaderboards, but instead a full world that you’re going to traverse over several diverse levels with an engaging story to uncover as you go. While it might not match the AAA production values of, say, a Battlefield game (a series which members of Fast Travel have worked on), there’s a tangible sense that you’re playing something by people who understand what makes a great single-player campaign.

Apex Construct’s world is infested with robotic creepy crawlies, initially resembling giant spiders but later morphing into other forms like exploding dogs. They pose a significant threat, firing energy blasts that will take you down in just a few hits, and you’ll need to master your archery skills in order to dispatch them as quickly as possible.

Combat, then, is one of Apex Construct’s defining features, and it feels refined, energetic and, most importantly, very cool.

When you’re not battling baddies, though, Apex Construct still has plenty to offer. Its world, for example, is a joy to explore in VR, with scenes that will make you stop and marvel.

Finally, as the icing on the cake, Apex Construct isn’t strictly a linear game. While levels do have a pre-defined path, you’ll find branching junctions that reward you with more experience and story hints.