philip lelyveld The world of entertainment technology

22May/24Off

How a Decades-Old Technology and a Paper From Meta Created an AI Industry Standard

... Vector databases have been around for decades, but are now emerging as something of an industry standard for AI businesses to use alongside a technique called retrieval-augmented generation, or RAG.

When combined, businesses can link their private data with large-language models like OpenAI’s GPT-4, allowing the AI to perform data analysis, summarization and other tasks on their data. Without them, AI models are limited to what they have learned from their initial training on public data online, up to a certain point in time, and are more prone to factual errors called “hallucinations.”

New York-based startup Pinecone was an early entrant in the vector database AI space. ...

Vector databases are finding a new use by enterprise and AI developers because they power the RAG technique. Originating from a 2020 paper by an AI research group at Meta Platforms, RAG is commonly used by enterprises to build chatbots for employees to reference company policies, or for customer service and salespeople to pull information from knowledge bases.

Vector databases are different from traditional databases with columns and rows because they are designed to store a massive amount of data as “vectors,” or numerical representations of the raw data. That makes them ideal for RAG, the process where generative AI models pull from large amounts of vector data to improve their responses with the additional information.

RAG vs. fine-tuning

Compared with fine-tuning—a technique used to create a custom AI model based on an existing large language model—RAG is cheaper because it doesn’t require massive amounts of computing power and advanced AI expertise, and is easier and faster for developers to implement. Roughly 80% of enterprises are using RAG, compared with 20% using fine-tuning, Chandrasekaran said. ...

See the full story here: https://www.wsj.com/articles/how-a-decades-old-technology-and-a-paper-from-meta-created-an-ai-industry-standard-354a810e

21May/24Off

IMAX Reveals Their Ambitious 6-Year Plan to Expand Across the Globe

  •  IMAX is expanding globally with plans to double its network of theaters over the next six years, focusing on markets like Australia. 
  •  A new generation of IMAX cameras is in development, with upgrades such as quieter and lighter features to enhance the filmmaker experience. 
  •  IMAX is exploring the potential of live events, including TV series premieres like the one they recently did for a show by Jonathan Nolan, using IMAX cameras for a unique viewing experience.

See the full story here: https://collider.com/imax-global-expansion-plans

21May/24Off

IATSE welcomes release of bipartisan U.S. Senate roadmap for AI policy, urges Congressional action

...

In the roadmap, on issues key to IATSE workers, the bipartisan working group encourages the relevant Senate committees to:

Ensure that stakeholders – from innovators and employers to civil society, unions, and other workforce perspectives – are consulted as AI is developed and then deployed by end users;

Consider developing legislation to establish a coherent approach to public-facing transparency requirements for AI systems;

Consider federal policy issues related to the data sets used by AI developers to train their models, including data sets that might contain sensitive personal data or are protected by copyright, and evaluate whether there is a need for transparency requirements; and

Review the results of existing and forthcoming reports from the U.S. Copyright Office and the U.S. Patent and Trademark Office on how AI impacts copyright and intellectual property law, and take action as deemed appropriate to ensure the U.S. continues to lead the world on this front. ...

See the full article here: https://iatse.net/iatse-welcomes-release-of-bipartisan-u-s-senate-roadmap-for-ai-policy-urges-congressional-action/

21May/24Off

Hershey unveils latest series at Sweets & Snacks, including augmented reality initiative

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As the company explained, its AR system (pictured below) works on the basis of generating an image of what the product would like in a specific location. IR tracks the merchandise and its in-store location to gather insights on how placement impacts sales and the shopping experience.

Among the firm’s latest releases this year was its Reese’s Caramel Big Cup, KitKat Pink Lemonade, KitKat Vanilla, Hershey’s Crunchy Waffle Cone Bars, Ice Breakers Sparkling Mints Pineapple Mango Seltzer Flavour, Dot’s Homestyle Pretzels Parmesan Garlic Flavour, SkinnyPop Cheddar Jalapeño. ...

See the story here: https://www.confectioneryproduction.com/news/48266/hershey-unveils-latest-series-at-sweets-snacks-including-augmented-reality-initiative/

20May/24Off

A former OpenAI leader says safety has ‘taken a backseat to shiny products’ at the AI company

... Jan Leike, who ran OpenAI's "Superalignment" team alongside a company co-founder who also resigned this week, wrote in a series of posts on the social media platform X that he joined the San Francisco-based company because he thought it would be the best place to do AI research.

"However, I have been disagreeing with OpenAI leadership about the company's core priorities for quite some time, until we finally reached a breaking point," wrote Leike, whose last day was Thursday. ...

He said building "smarter-than-human machines is an inherently dangerous endeavor" and that the company "is shouldering an enormous responsibility on behalf of all of humanity." ...

The company also confirmed Friday that it had disbanded Leike's Superalignment team, which was launched last year to focus on AI risks, and is integrating the team's members across its research efforts. ...

See the full story here: https://techxplore.com/news/2024-05-openai-leader-safety-backseat-shiny.html

20May/24Off

Why Silicon Beach didn’t live up to the hype as an L.A. tech powerhouse

... Investor Brandon Hoffman, whose group Emerging LA hosts local tech events, quipped that a tagline might be “Generative Hollywood.” ...

See the full story here; https://www.latimes.com/entertainment-arts/business/story/2024-05-20/silicon-beach-la-snap-google-youtube-playa-vista-tech-investment-venture-capital

20May/24Off

ETC’s “Europa” Tests the Limits of On-Set Virtual Production

  • USC’s Entertainment Technology Center goes behind the scenes of its latest proof-of-concept project, sci-fi short “Europa,” at the 2024 NAB Show.
  • Written and directed by USC film graduate Jacqueline Elyse Rosenthal, “Europa” was shot by director of photography Erik “Wolfie” Wolford.
  • As the third ETC project to focus on virtual production, “Europa” tested the application of metadata and remote collaboration while using the new virtual production stage at Sony Pictures.
  • Sony’s advanced visualization facility Torchlight also played a major role in developing the final look of the film.

See the full article here: https://amplify.nabshow.com/articles/nabshow-etc-europa-virtual-production

20May/24Off

USC SCA event: AI, CREATIVITY AND THE FUTURE OF FILMUSC SCA

This was a pretty good USC group presentation and panel discussion

DAVE CLARK, Writer, Director

HENRY JENKINS, USC Provost's Professor of Communication, Journalism, Cinematic Arts

TOBIAS QUEISSER, Co-Founder and CEO of Cinelytic

HOWARD A. RODMAN, Screenwriter, Novelist, SCA Professor

RACHEL JOY VICTOR, Co-Founder of FBRC.AI

Moderated by SCA Alumnus JON DUDKOWSKI, A.C.E., Director/Editor on "Star Trek: Discovery"

Watch the video here: https://www.youtube.com/watch?v=DmcCbSwap9A

20May/24Off

AI In Hollywood Draws Heavy Crowd For New Kind Of Filmmaking

... Kaye said she has used AI tools to create social-media content and music videos, including one for an improvisational rapper whose lyrics about a man eating a pineapple would have been challenging to illustrate in video otherwise. With the writer and actor strikes behind them, Kaye said more and more Hollywood professionals are exploring AI’s possibilities.

“There's optimistic hesitance,” said Adobe’s director of product marketing for pro video & film Meagan Keane, a former filmmaker. “Coming out of the strikes especially, it’s important for all creative disciplines to be aware (of what AI can do). But really, creatives are hungry to be creative. When we really dig in (with professionals), there’s a lot of optimism about how much they can create.” ...

...entertainment and media have seen an avalanche of specialized programs in recent months, many of which are being rapidly updated and repeatedly improved, said keynote speaker Renard Jenkins,president and CEO of I2A2 Technologies, Labs and Studios. Jenkins is a former Warner Bros. and PBS executive, and president of technology standards body Society of Motion Picture and Television Engineers. ...

The industry is now, one attendee said, in the third stage of its AI era, figuring out how to make all those programs work together to create real shows. Creators have plenty of choices, as Jenkins and others detailed.

“(Viggle 2.0) came out a few months ago, and is kind of changing the game in creating still images,” said Jenkins. ...

“What I found to be incredibly lonely about the process is that I couldn't involve actors,” Slade said. “I spent years and years and years (as a director) explaining to people what I want. I'm getting what I want. It looks like my work. But I really want actors to be involved.” ...

ChatGPT and other text-focused AI tools can quickly generate scenes, software code, dialog, even prompts for text-to-video and other kinds of software. That could doom the mid-career jobs in writers rooms across Hollywood, making it difficult to train the next generation of showrunners, said the writer, who declined to give her name. ...

See the full story here: https://www.forbes.com/sites/dbloom/2024/05/17/ai-in-hollywood-draws-heavy-crowd-for-new-kind-of-filmmaking

19May/24Off

When Online Content Disappears

38% of webpages that existed in 2013 are no longer accessible a decade later

...

  • 23% of news webpages contain at least one broken link, as do 21% of webpages from government sites. News sites with a high level of site traffic and those with less are about equally likely to contain broken links. Local-level government webpages (those belonging to city governments) are especially likely to have broken links.
  • 54% of Wikipedia pages contain at least one link in their “References” section that points to a page that no longer exists.

See the full story here: https://www.pewresearch.org/data-labs/2024/05/17/when-online-content-disappears/