philip lelyveld The world of entertainment technology

12Sep/16Off

ATSC 3.0 Physical Layer Standard Approved

“We’re likely to see both 4K Ultra HD broadcasts running side-by-side with robust mobile broadcasts to handheld devices, thanks to the innate flexibility of ATSC 3.0’s Physical Layer. The system will allow high-capacity modes when stunning video is more important. And it also permits lower-capacity transmissions with extremely high robustness for receivers on the go,” Richer said.

The ATSC said final approval of the A/322 Physical Layer standard reflected the momentum behind next-gen TV. Work continues apace on the other elements of the suite of ATSC 3.0 standards. In March of this year, the A/321 System Discovery and Signaling (the “bootstrap”) part of the Physical Layer was standardized, and a number of other ATSC 3.0 standards are nearing the conclusion of the standardization process. (See, “First Element of ATSC 3.0 Approved for Standard,” March 28, 2016.)

These Proposed and Candidate Standards will include Video and Audio Compression, high dynamic range, wide color gamut and immersive sound, closed captioning, advanced emergency alerting, security, companion devices, personalization, applications and interactivity, watermarking and fingerprinting, and Internet Protocol delivery.

All told, some 20 standards are expected to be part of the final ATSC 3.0 suite of standards by early next year.

See the full story here: http://www.tvtechnology.com/atsc3/0031/atsc-30-physical-layer-standard-approved/279414

12Sep/16Off

Google’s VR Cardboard Camera app is coming to iOS

cardboardcameraiosThe odds of you using Cardboard Camera, Google’s simple app for creating 360-degree VR images, just got significantly higher. The tool, which has so far only been available on Android, is now available on the iOS App Store. And both versions now include sharing features that realize the app’s raison d’etre: showing your friends and family the cool places you’ve visited. Where the old app made users share images through the generic Android photo gallery, the new one will support creating and sending links to either single images or collections.

As we’ve mentioned before, Cardboard Camera isn’t meant to be a professional-grade VR camera system. It’s like a VR version of Google’s Photo Spheres, stitching together images that it captures by asking you to rotate slowly and steadily in a circle. It's a far cry from something like Google's Jump camera platform, but it’s not bad even on things like my aging Android phone.

Google is widely expected to reveal more information about its new, Android-based Daydream VR platform at an event on October 4th, but this is another small signal that it’s not abandoning Cardboard — or iOS — in the process.

See the full story here: http://www.theverge.com/2016/9/12/12867110/google-cardboard-camera-vr-app-ios-sharing-update

12Sep/16Off

MEET THE MAN WHO’S BANKROLLING VIRTUAL REALITY

96533_adam_draper_1488_0 96554_adam_draper1528Boost, a $7.1 million fund, focuses on investing between $25,000 and $100,000 in VR companies that go beyond the obvious (gaming). Along with bitcoin and blockchain companies, their portfolio of 45 VR companies worldwide boast a diverse list: education (Unimersiv), tourism (Realities) health care (Fearless VR), messaging and social networks (Beloola).

But with four virtual reality unicorns on the scene valued at $1 billion or more — Magic Leap, Oculus, Blippar and MindMaze — virtual reality analyst Nizar Tarhuni doubts more will come anytime soon.

Plus, bigger players are quickly rising, with HTC Vive’s $10 billion Virtual Reality Venture Capital Alliance.

Today, Draper’s portfolio of investments is currently valued at more than $1.5 billion.

See the full story here: http://www.ozy.com/rising-stars/meet-the-man-whos-bankrolling-virtual-reality/71566

12Sep/16Off

How One L.A. Animation Studio is Experimenting With Virtual Reality Cartoons

titmouse_tilt_brush_google_virtual_reality_david_nicolasThe artists involved did more than make content for virtual reality; they made art inside the VR sphere.

See the full, lengthy story here: https://www.kcet.org/shows/artbound/how-one-la-animation-studio-is-experimenting-with-virtual-reality

12Sep/16Off

Honda patents augmented reality heads up display

patentHonda has lodged two patents this week, which could impart x-ray vision like technology to future cars. The technology which senses obstacles and potential pedestrian hazards, has been dubbed “Superman vision” by many sources.

The first of these patents pertains to a heads up system, which will display the position of pedestrians hidden behind obstructions to a driver’s view. The heads-up display within the windshield displays a silhouette of the pedestrian superimposed over the driver’s vision of the obstructing object.

The car manufacturer’s second patent also integrates with the augmented reality display to enable the driver to detect if a car further up the road has braked suddenly. In its detailing, a halted car would communicate with cars down the road to alert the driver to begin slowing down. This effectively gives an unsuspecting driver the ability to see through obstructing cars to the upcoming hazard, much like Superman’s x-ray vision.

See the full story here: http://vanguarddaily.com/honda-patents-augmented-reality-heads-up-display/

12Sep/16Off

How imperceptible vibrations could take augmented reality to a new level

“Essentially, we’re looking at different frequencies of vibration, which represent a different way that an object can move. By identifying those shapes and frequencies, we can predict how an object will react in new situations,” Abe Davis, the lead researcher on the project, told Digital Trends.

“One way to think about it, is if I point my camera at a bush and I watch the wind rustle that bush for a whole minute, I’m watching a bunch of tiny movements of the bush, which are responses to various forces,” Davis explained.

Those movements are categorized as vibrations operating at various frequencies. Then, software can take the video and analyze those vibrations.

By recording the bush’s reaction to the wind, the software can eventually figure out how it might react to a brick

See the full story here: https://sports.yahoo.com/news/good-micro-vibrations-mit-researchers-204714909.html

12Sep/16Off

Elemental Technologies has revealed that it provided an encoding solution for a live streamed, 360˚ video concert featuring iconic rock band Red Hot Chili Peppers live in Berlin.

The performance was captured by four Nokia OZO 360˚ virtual reality cameras

Viewers were able to experience the 360˚ stream on devices such as the Samsung Gear VR, or iOS and Android phones using Google Cardboard and the YouTube app. Chrome, Firefox, Opera, and Edge browsers supported viewing in 360˚. The cameras were placed on stage with the band, in the first row, and above the audience to provide unique panoramic views of the show.

See the full story here: http://www.rapidtvnews.com/2016091144277/ibc-2016-virtual-reality-encoding-gets-red-hot.html#axzz4K3cSAqY6

12Sep/16Off

Miyamoto is against virtual reality because “we want families to play together”

miyamoto-vr“We want families to play together, and virtual reality doesn’t really fit well there. We also like people playing for a long time, and it’s hard to do that in VR.”

Which perfectly describes Nintendo’s current gaming philosophy: that parents should play games with their kids. However, in today’s world, many families barely eat together, let alone play video games with each other.

Somebody tell Nintendo that the 90s are over.

See the full story here: http://wiiudaily.com/2016/09/miyamoto-is-against-virtual-reality-because-we-want-families-to-play-together/

12Sep/16Off

Virtual reality innovators bringing their worlds to downtown San Pedro

Next month, a panel of virtual reality innovators will come together at the Space — an intimate, ar-160919984-jpgmaxh400maxw66778-seat theatre on Pacific Avenue — for an evening of demos and discussion on all things VR and cinema.

The symposium will be a highlight of the fifth annual San Pedro International Film Festival, which runs Oct. 6-16 in the port town’s historic arts district.

The 10-day festival will be headquartered in an empty storefront at 446 W. 6th St. — formerly Threads of Time — and feature screenings and performances at the Space, the Warner Grand Theatre, Alvas Showroom, the Marylyn and Chuck Klaus Center for the Arts and Brouwerij West.

STORYTELLING IN 360 DEGREES

“I wanted to bring VR into the festival because it’s becoming more and more prominent in the business and people are turning toward shooting in VR,” said SPIFF founder Ziggy Mrkich, who is co-directing the festival with actress Renee O’Connor.

The Oct. 8 panel will feature voices in virtual reality from a variety of film, music and entertainment backgrounds, including visual effects designer Kevin Mack, director Brett Leonard, game designer Mary Duda and KCRW producer Robert LaFond.

See the full story here: http://www.dailybreeze.com/technology/20160910/virtual-reality-innovators-bringing-their-worlds-to-downtown-san-pedro

12Sep/16Off

The 10 VR Commandments: the rules every virtual reality gamer should follow

moses-vr-970-80[Philip Lelyveld comment: good thought, humorously written.]

1. Thou shall limit the bounds of player space

2. Thou shall recall that not every sense worksOculus

3. If thine avatar sits, thou should also be sitting

4. Thou shall establish trust with the player

5. Thy gloves are thy friends

6. Thou shall cast out unworthy menus

7. Thine kingdom need not be be realistic

8. But thine kingdom must be carefully builtGear VR

9. Thou hast nice legs. Cast thine eyes upon them

10. Thou shall rest only when sound is also worthy

 

See the full story here: http://www.techradar.com/news/gaming/the-10-vr-commandments-1328317