philip lelyveld The world of entertainment technology

18Jul/12Off

The World’s First Fully Integrated 3D Production and Performance Facility Gives Advertisers and Entertainment Content Producers Groundbreaking Access to Cost-Effective and Turn-Key Stereoscopic 3D Productions

[Philip Lelyveld comment: this is one of those manufactured 'firsts', but it is good to know that there is a concert hall in Austin, Texas ready for 3D image and audio capture.]

Stageside Productions, ACL Live's full service, in-house production company, has partnered with Sabella Dern (SD) Entertainment and Video Equipment Rentals (VER) to launch the nation's first permanent stereoscopic 3D production studio. This revolutionary collaboration will bring stereoscopic 3D acquisition and broadcast technologies to advertisers, sporting events, concerts, sitcoms and more, positioning ACL Live as the transformative backdrop for content-producers looking to showcase brands through this now accessible, cutting-edge 3D technology. The award-winning ACL Live, which recently played host to Bruce Springsteen and Jay-Z during the 2012 SXSW Conference, is a 2750 capacity performance and production facility that converts into a 10,000 square foot state-of-the-art sound stage and stereoscopic 3D/2D production facility.

Read the full story here: http://www.marketwatch.com/story/the-worlds-first-fully-integrated-3d-production-and-performance-facility-gives-advertisers-and-entertainment-content-producers-groundbreaking-access-to-cost-effective-and-turn-key-stereoscopic-3d-2012-07-18

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18Jul/12Off

3net – The 24/7 3D Network From Sony, Discovery And IMAX – To Debut World Premiere Of Groundbreaking 3D Sportumentary Series ‘STORM SURFERS,’ August 19, 2012

The four-part mini-series features Ross and Tom - along with some of the most well known names in big-wave surfing - as they trek around the world, capturing awe-inspiring, heart-pounding footage of their adventures in 3D for the first time ever. The STORM SURFERS crew utilizes the latest in storm forecasting technology, innovative surfing gear, specialized hand-held 3D cameras and customized mounts and rigs to give viewers a never-before-seen, first-hand POV perspective of big wave riding in three dimensions.

Read the full story here: http://www.marketwatch.com/story/3net-the-247-3d-network-from-sony-discovery-and-imax-to-debut-world-premiere-of-groundbreaking-3d-sportumentary-series-storm-surfers-august-19-2012-2012-07-18

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17Jul/12Off

3D-Printing Kiosk Allows Customers To Personalize Physical Objects [Future Of Retail]

Our latest Future Of Retail Report looks at the trend of Bespoke At Scale. One manifestation of this theme is seen in Fujifilm Australia, a consumer electronics company that is developing a consumer facing 3D printing service that will enable shoppers to create and launch their own DIY projects. Utilizing the in-store ‘kiosk’ model successfully implemented by Fujifilm for its digital photographs, a range of physical objects will be available for personalization.

Read the full story here: http://www.psfk.com/2012/07/3d-printing-personalize-objects.html

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17Jul/12Off

3D Mkt Res Rpt. – Rising Popularity of 3D Content Drives the Global 3D TV Market, According to New Report by Global Industry Analysts, Inc.

 

GIA announces the release of a comprehensive global report on 3D TV markets. The global market for 3D TVs is projected to exceed 200 million units by 2018, primarily driven by increased consumer interest, falling prices of 3D TVs, and the introduction of 3D standards. Other growth drivers include soaring demand for digital media entertainment, growing penetration of high-bandwidth broadband services among households, and rapid proliferation of Internet enabled devices such as smart TVs, smartphones, and tablet PCs.

The research report titled “3D TVs: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, company profiles, mergers, acquisitions and other strategic industry activities. The report provides annual sales estimates and projections in Thousands Units for 3D TVs for the years 2010 through 2018 for the following geographic markets - US, Canada, Japan, Europe, (France, Germany, UK, and Rest of Europe), Asia-Pacific (China and Rest of Asia-Pacific), Latin America, and Rest of World.

Read the full article here: http://news.yahoo.com/rising-popularity-3d-content-drives-global-3d-tv-100251879.html

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16Jul/12Off

MIT develops ‘Tensor’ compressive displays for glasses-free 3D

...

First, an algorithm works out which two slices of the image the viewer needs to see from any angle in the room to view a complete 3D image.

Light is sent through an array of small lenses, which refract it over a viewing angle that is about 50 degrees wide and 20 degrees high, and through an LCD screen that carries part of the final image. The light then passes through two additional LCD screens, which also contain elements of the final image, and in which the pixels switch between transparent or opaque at 120 frames per second, producing patterns that channel the correct 2D image slices to your eyes.

Move your head to one side or the other, and two new slices of the original image come into view.   ...

"It shows you strange-looking frames at very high rates," says team member Gordon Wetzstein. The individual frames flicker and contain noise and artefacts as the pixels switch on or off, but the eye responds too slowly to see the flaws in individual frames, and the brain simply blends the sequence of frames together. ...

"It is a great project, and a lovely piece of science, but I really can't see it being the 3D TV of the future," says Nick Holliman of theVisualisation Laboratory at Durham University, UK, who thinks the algorithm required to run the patterns will be too computationally intensive to be practical. He suggests that it might be best used for multiviewer advertising displays in airports and shopping centers. ...

See the full article here: http://www.electronicsweekly.com/Articles/16/07/2012/54131/mit-develops-tensor-compressive-displays-for-glasses-free-3d.htm

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16Jul/12Off

Comic-Con: Roger Corman Forced to Bring Bare Breasts to ATTACK OF THE 50 FOOT CHEERLEADER in 3D

Roger Corman, known for producing over 400 movies over the span of 60 years, most of them schlocky B movies and creature features, was at Comic-Con schilling his new 3D film for Epix, Attack of the 50 Foot CheerleaderIf you like Corman, boobs and 3D, this is the film for you.

Read the full story here: http://collider.com/roger-corman-attack-50-foot-cheerleader-interview-comic-con/180741/

15Jul/12Off

The wobbly Millennium Bridge anchors itself as a 3D sound system

Martyn Ware isn't just a one-hit wonder or a one-trick pony either. As well as being the founder of the group, he is also the founder ofIllustrious Company, a 3D soundscape installation company that works collaboratively with artists, museums, exhibitions, live events, dance and theatre.

Using his company's 3D AudioScape surround-sound system, Ware has joined forces with the Greater London Authority, poet Mario Petrucci, and artistic director David Bickerstaff to turn London's Millennium Bridge into a 3D sound system during the Olympics.  ...

“The aim is to bring the river to life with relevant words and sounds that will trigger emotions. People react differently to sounds and words but they do react. 3D sound has the ability to amaze the senses, which to be honest are already being bombarded visually given the Bridge’s iconic status and excellent views along the Thames,” he said.

Created with the endorsement of The Noise Abatement Society, the Tales From The Bridge 3D soundscape will go live on the morning of the London 2012 opening ceremony on July 27th and will run every day during the Olympics from 8am to 10pm.

At the start of each hour, an invisible 3,746-voice choir from 73 countries will perform Water Night by Eric Whitacre’s Virtual Choir, composed by Grammy-winning composer Eric Whitacre, based on a short poem by Octavio Paz. ...

Read the full story here: http://www.telegraph.co.uk/technology/news/9399074/The-wobbly-Millennium-Bridge-anchors-itself-as-a-3D-sound-system.html

 

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15Jul/12Off

Comic-Con 2012: Peter Jackson on ‘The Hobbit,’ 3D and 48 Frames Per Second

How do you feel about the use of 3D in films?

Peter Jackson: Everyone’s used to seeing 3D now. We have filmed in 3D. We’re not doing a post-conversion , which I think is a much more immediate and realistic look at 3D. It has been surprisingly easy too. The cameras and the rigs that were available to us. The thing that we have to get now is the laser projectors, which are on the horizon probably next year where the light levels of 3D will be radically increased two or three times what it is now.

The Hobbit: An Unexpected Journey opens in theaters December 14.

Read the full story here: http://screencrave.com/2012-07-15/comiccon-2012-peter-jackson-hobbit-3d-48-framesper/

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15Jul/12Off

Box Office Mid-Year Report: What’s Worrying Hollywood

When Avatar opened in December 2009, the promise of 3D seemed boundless. A staggering 83 percent of its domestic gross came from 3D. Six months later, more than 56 percent of Toy Story 3's North American earnings came from 3D as families lined up in force to pay an extra $3 to $4 a ticket.

Fast-forward to summer 2012, and the slide in 3D attendance that began last year has gotten much worse. On Brave's opening weekend, 32 percent of the booty came from 3D, a record low. It wasn't much better for June's other animated tentpole,Madagascar 3: Europe's Most Wanted (38 percent). Across Hollywood, studio executives say the dips point to a sea change in habits that have left the first half of the year littered with heartbreak: Cash-conscious consumers are becoming more discerning about what movies they see, 3D or otherwise. "Prices are too high," says a studio distributor. "We've turned our business into appointment moviegoing, at least domestically. There's no more generic moviegoing."

... Theater owners don't buy the argument that ticket prices are to blame for the box-office blues, invoking the common refrain, "It's the movies, stupid."   ...

Read the full article here: http://www.hollywoodreporter.com/news/box-office-amazing-spider-man-avengers-347202

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13Jul/12Off

MIT Develops Glasses-Free 360Hz 3D Panel Using 3 LCDs

So rather than use expensive, complex hardware to create holograms, the Media Lab system instead uses technology of today: LCDs. To produce a convincing 3D illusion, the method uses several layers of LCDs featuring a refresh rate of 360 Hz, or 360 times a second.

See the full story here: http://www.tomsguide.com/us/MIT-Glasses-Free-Media-Labs-Camera-Culture-SIGGAPH-2012,news-15843.html

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