Box Office Mid-Year Report: What’s Worrying Hollywood
Fast-forward to summer 2012, and the slide in 3D attendance that began last year has gotten much worse. On Brave's opening weekend, 32 percent of the booty came from 3D, a record low. It wasn't much better for June's other animated tentpole,Madagascar 3: Europe's Most Wanted (38 percent). Across Hollywood, studio executives say the dips point to a sea change in habits that have left the first half of the year littered with heartbreak: Cash-conscious consumers are becoming more discerning about what movies they see, 3D or otherwise. "Prices are too high," says a studio distributor. "We've turned our business into appointment moviegoing, at least domestically. There's no more generic moviegoing."
... Theater owners don't buy the argument that ticket prices are to blame for the box-office blues, invoking the common refrain, "It's the movies, stupid." ...
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