Studios must revisit d-cinema (Audience experience not what it could be)
At studio screenings, 3D movies look reliably sharp and reasonably bright. But when I saw "Thor 3D" at the ArcLight's Cinerama Dome in Hollywood, it was shockingly dark and fuzzy. My wife took off her Xpand 3D glasses and refused to put them back on. "Too dark," she whispered.
Steven Poster, prexy of the ASC, warns that if the industry continues to abuse the audience, they'll give up on seeing movies in theaters. "The quality of the 3D Blu-rays that are coming out on 3D television is extraordinary. They have to match that in the theater. Every element of every image informs the audience," Poster says. "If they can't see those elements, if they're too dark, or it's too uncomfortable, where are they going to go? They're going to go home to their TVs."
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