Eye boggling 3D telly outsells HD among early adopters (Updated)
Update - related story
Infogroup/ORC has conducted research which found in January 2010 that 6% of respondents either owned (1%) or expected to own (5%) a 3DTV within the next two years. The research firm estimates that this interest has since more than doubled to around 15%, with 4% owning a 3DTV and 11% expecting to purchase one within the next two years.
“Our research clearly demonstrates a significant growing interest in 3DTV,” said Wayne Russum, SVP and Director of ORC’s CARAVAN suite of omnibus services. “The household interest is at 15% which equates to approximately 17.5mn US households who either now own or intend to purchase the technology within the next two years. Given the average current price of a 3DTV, this finding should put smiles on the faces of retailers and manufacturers.”
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Eye boggling 3D tellies are selling faster than 2D High Definition TVs ever did, according to Futuresource, with UK 3D TV shipments for 2010 expected to hit 120,000 units.
The company is predicting global sales of 3D TVs to exceed four million this year with 1.2 million of those in Western Europe alone. Of those forecast sales numbers the UK comes third behind France and Germany.
The recent 40 per cent price cuts are expected to be followed by further price reductions as the technology gets cheaper.
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