philip lelyveld The world of entertainment technology

12Aug/11Off

The Godfathers Of Film Take On 3-D*

Scorsese, Coppola and Spielberg are coming out with 3-D movies—just as audiences are showing less interest in the pricey format

 

Three-D technology is at a critical juncture in Hollywood, its mixed track record leaving few clues as to whether it will be a transformative leap like talkies or color, a limited platform like Imax or little more than a doomed gimmick like Smell-O-Vision or Sensurround.

 

 

This fall, however, three godfathers of American cinema—Steven Spielberg, Martin Scorsese and Mr. Coppola—are releasing their first 3-D films. If their movies fall short, skepticism about the format could continue to spike. Or 3-D could clear an important hurdle—respectability.

 

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