1Sep/11Off
just-style management briefing: 3D technology in the fashion business
"[3D technology] is still something relatively new in the marketing side of the fashion world," says Kyle Fitzgibbons, the US-based designer behind Native Son. ...
... "The Japanese love information and details, so the 3D will allow them to really study products from all angles in the same way they would be able to in shops. It will be a big asset in terms of really seeing the material and textures of a product." ...
American swimsuit designer Lori Coulter, for example, has clients step into the TrueTailor digital body scanner in her shop, which creates a 3D model of the customer's body in less than a minute, with tailor-made bathing suits ready within two weeks' time. ...
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