1Dec/10Off
LG readies £6m 3D TV marketing campaign
LG has announced plans to launch a £6 million marketing campaign in the UK focused on tackling the confusion among some consumers about 3D technology.
The campaign includes TV and press adverts, along with an "experiential tour" of shopping centres, dedicated Facebook activity, an online interactive Q&A and a new cinema advert, marking LG's first foray onto the silver screen.
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LG, the only manufacturer to offer both passive and active 3D TV formats, is launching its latest campaign under the slogan: "Bringing the magic of 3D into your living room."
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