philip lelyveld The world of entertainment technology

Five 3D myths that will not die

If you only listened to the press about 3D, you'd think it was about to go the way of the dodo bird -- for at least the second time. But exhibitors say media coverage of 3D doesn't begin to tell the real story. ...

Variety asked some to name the biggest media myths about 3D.

1. "3D is dead or dying." 
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2. "Each time a big 3D movie fails, it's just another nail in the coffin." 
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3. "Any problem today means bigger trouble to come." 
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4. "It's all about 3D when you're trying to lure audiences into theatERs."
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5. "Upcharges will kill you." 
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Read the full story, with their comments on the myths,here: