philip lelyveld The world of entertainment technology

Warner Bros. to Chop Up Movies Into Easily-Searched Clips

Warner Bros. has signed with AnyClip, a company that slices full-length movies into a series of clips and makes them searchable by dialogue, music, actors, props and other criteria.

The deal is AnyClip’s first with a major studio since it signed with Universal in March.

AnyClip’s business model involves letting consumers watch and even use movie clips on their blogs, Facebook pages and what have you, while also pitching the purchase or rental of the movies.

See the full story here.