28Dec/11Off
NPD DisplaySearch: 3D TV Gaining Momentum in Western Europe and China, Declining in North America
”We were surprised to find that 3D appears to be a far more popular feature in China than North America, and the penetration rate was two times higher in the last quarter,” said Paul Gray, Director of TV Electronics Research, NPD DisplaySearch. “Our report also indicates that North American and Japanese 3D penetration is lower than the Middle East.”
The report finds that North American consumers favor large, inexpensive TV sets with fewer features, unlike other regions.Chinese consumers are enthusiastic about richly-featured sets with 3D, LED backlighting and smart TV capabilities.
See the original press release here:
