philip lelyveld The world of entertainment technology

5Jan/12Off

ESPN Brings ‘Optimum Visual Experience’ to Winter X Games

If you watch ESPN's Winter X Games Aspen 2012 in HD, Jan. 26-29, you will only be getting half the picture. This is because ESPN is showing the entire event in 3D.

ESPN's extensive experience in 3D has changed how the network produces such events. "In the early days, the idea was to deliver an 'all-3D experience' to the viewer," Orlins said. "But now we've refined our approach to producing what we call the 'Optimum Visual Experience.'" In this new model, the goal is to make viewers feel as if they are actually at the event, without having athletes jump into their faces.  ...

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