16Jan/12Off
How Augmented Reality can change your arts organisation for the better
The premise was simple: make a 3D digital sculpture trail around Brighton and make it attractive for tourists.
That was the task I set myself one year ago and, luckily for me, I knew the local tourist board in Brighton had been looking for a technology that could bring people to the town.
So I began immersing myself in the weird and wonderful world ofAugmented Reality, or AR....
The uptake was slow at first, but the pavement stickers soon became a curiosity as passers-by saw people reacting strangely to what looked like thin air.
It is this unique engagement that sets AR apart from other public arts such as statues. ...
Read the full story here.