philip lelyveld The world of entertainment technology

1Feb/12Off

3D Printer Takes Paper-Based Approach

[Philip Lelyveld comment: Mcor claims that the cost of maintenance and materials for 3D printers can dwarf the purchase price, which is why they have a service-only pricing model and focused on paper as the printing medium.]

The Matrix 300 looks much like one of those big office copiers. A paper stack on the side feeds individual sheets into the printer, where a blade cuts a 2D profile, and each subsequent sheet is attached with a water-based adhesive.

In addition to its unique paper-based approach, Mcor is flexing its muscle with a novel pricing model. Instead of charging a set fee for the printer, the company is giving the printer away for free and generating revenue by charging for a print service plan that can be purchased for one, two, or three years. The one-year plan starts at $18,500 and includes all maintenance fees and unlimited printing. Mcor is offering the Matrix 300 and the service plans in Europe, and it will introduce the model to the US market this year, MacCormack said.

 

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