3Feb/12Off
3D advertising boosts Red Bull sales by 8.5%
“We collected more than 15.000 eye-trackings and we interviewed more than 180 customers for this study".
According to the data on average, a customer looked at the 3D screen 3 seconds longer than the 2D screen (10.92 seconds) which translates to a 45% increase of attention and a 75% increase compared to no display at all.
...there was no doubting the attention grabbing properties of the 28 view screens during ISE as people stared at the screens in bewilderment.
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