philip lelyveld The world of entertainment technology

10Feb/12Off

Penetration rates of 3D and LED TVs continue to rise in January

[Philip Lelyveld comment: these numbers seem incredibly high.  Has anyone seen data to corroborate them?]

Market research showed that the penetration of 3D TV and LED TV reached 40% and 70% respectively in January 2012.

Taiwan-based brands such as Sampo, Chimei, and Tatung all believe 3D display technology for TVs is not difficult, in addition, the technology costs have decreased. Hence there will be more 3D-featured TVs in the market in 2012.

Digitimes Research indicated that the global penetration rate of 3D LCD TVs in January 2012 grew to 39.2%. The penetration rate of 3D TVs under 46-inch was 33%. The penetration of models above 46-inch (47-,52-, 55-, and 60-inch) reached beyond 50%.

Global penetration rate of LED-backlit TVs was 67% in 2011 and increased to 76% in January 2012. The same trend applies that LED TV penetration rate is higher in large-size models.

Industry sources are optimistic about direct-lit LED TVs due to low prices.

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