9Dec/10Off
Fujifilm 3-D Camera Ads moving to Movie Theaters
Main points: Digital camera maker Fujifilm is starting a major push for its new 3-D camera by advertising, for the first time, in cinemas across the country. Canon, Eastman Kodak and a few others outsell Fujifilm, but Fujifilm’s digital camera sales have grown “significantly from last year." The 3D ad will run immediately before the feature, through Dec. 30, on showings of “The Chronicles of Narnia: Voyage of the Dawn Treader,” “Tron,” “Megamind,” “Tangled,” and “Yogi Bear.” “They are aimed at families who have kids playing soccer or other games, and someone who has about $250 to spend.”
Read the full story here: http://www.nytimes.com/2010/12/08/business/media/08adco.html?_r=1&pagewanted=2&src=busln