philip lelyveld The world of entertainment technology

17Feb/12Off

Intelligent Cheese Counter

It is a common problem. That soft golden-yellow stuff at the back of the cheese counter looks so delicious and inviting, but you are too scared to order some because you do not know the name. And, even if you do, you may not know how to pronounce it correctly. All you can do is point and hope for the best. That is where the intelligent counter can help.

The intelligent cheese counter recognises the product the customer is pointing at and displays it on a screen for the customer and sales staff to see. It even provides additional information, such as the origin of the cheese or the wine that goes well with it.

The system uses a 3D camera mounted above the cheese counter which can pinpoint the target of the pointing gesture to within 2 cm. The details of the cheese are then displayed on a standard dual-display set of scales.

The intelligent cheese counter was conceived and developed at the innovative Retail Laboratory, an applied research lab operated by the DFKI and based at the headquarters of hypermarket operator GLOBUS-SB-Warenhaus, in St Wendel, Germany. The lab’s close partnership with the retail experts at GLOBUS enables its various projects to focus on the specific requirements and potential of planned SB hypermarkets and accelerates the technology transfer process.

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