Augmented reality set to enhance London Eye’s pods
Visitors to the London Eye will, from next month, be able use a new app for tablets and phones based on Google’s Android operating system, and subsequently for Apple’s iPhones and iPads.
The app works by enabling users to “see” right through the bottom of the Eye capsule to the Thames below. The aim is to enhance the sense of being above London, rather than being stuck inside a pod. On-screen information tells users about the workings of the Eye itself, and about the sites you can see as you point your phone’s camera towards them. To further promote the app, there are audio guides from three perspectives and in five languages. Wi-Fi, too, will be free for all in the area around the Eye itself. ...
Yesterday supermodel Helena Christensen was at Selfridges, in London, to unveil the “Fantasy Mirror” in association with lingerie brand Triumph. The company plans to do away with the need for shoppers to try on clothes by deploying a full-size high-resolution TV screen to give the illusion of standing in front of a mirror in a changing room. Motion sensors scan anyone standing directly in front of it, and infra-red technology creates what the company describes as “a highly accurate 3D reconstruction of the environment”. It says “the camera tracks the viewers’ body which is then translated on to the screen as a 3D silhouette of a female avatar that moves in real time to the viewers’ own motion”. ...
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