27Feb/12Off
3D in Advertising – Bringing the Wow Factor to Campaigns
As far as cost, for live-action 3D production, my estimate is 10 to 25 percent above shooting a typical spot in 2D (or a ‘flattie’). For bigger-budget campaigns, 3D will cost less because you have already invested in higher production value. Given the entire workflow is digital (acquisition to post to projection), you can expect some upfront costs here too.
This article is adapted from the article ’3D: It Is Where The Puck Is Headed’, first published in Strategy Magazine.
See the original post here: