14Mar/12Off
Ray Kieser: Seven key trends for packaging and branding in 2012
6. Extreme sensory experiences
From 3D media and augmented reality to Smell-O-Vision and ‘feelscreens’, we are starting to be offered new sensory expenses within our leisure time and Anthem believes that brands are going to start to think about how to innovate by making brand experiences more immersive, real and exciting.
For instance augmented reality can enable people to see the contents of a pack without opening it or play a video game from a cereal box. This approach will be particularly valuable at point of purchase, making product experiences more real and powerful at the critical point when the consumer makes their purchase decision. ...
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