Bourne’s Swan Lake prepares to go 3D in over 200 US theaters
... When Bourne's distinctive, testosterone-heavy flock swoops in Tuesday to some 220 theaters across the U.S., it will be only the second time a full ballet is presented in 3D, after “Giselle” last year. ...
For NCM Fathom, which is presenting the screenings along with More2Screen, Bourne's “Swan Lake” was a particularly apt choice to introduce more people to 3D ballet — a concept it obviously hopes will take off. Future screenings are planned for other countries.
“This particular version has some very special qualities about it,” says Dan Diamond, senior vice president of NCM Fathom Events. He adds that of all the art forms, ballet fans have responded the most enthusiastically to the concept of 3-D, according to the company's research and its pilot screenings last summer of “Giselle,” another classic.
“First of all, ballet on a big screen is beautiful,” Diamond says. “What 3D does is accentuate the nuances — the depth of field, the height of jumps. It just brings the audience closer. Our goal isn't to use 3D as a gimmick, but to enhance the experience.”
Bourne says he initially feared it could feel gimmicky, but was delighted with how it all came out. And, he adds, imagine the possibilities.
“The potential for the performance of dance is thrilling,” he says.
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