philip lelyveld The world of entertainment technology

20Mar/12Off

3D TV Sales Slow Down After 5 Consecutive Growth Years

The latest home entertainment fad has been the TV in 3D format. Sales of this new technology took the world at large with rising sales which lasted for five years. However, it is this year — the sixth that the sales have taken a downward curve.

LCD TV sales have however shown an upward swing by the percentage increasing by seven percent. In 2011 the total units of LCD TV sold has been 205 million. Overall sales of TV sets, 3D and 2D included have therefore remained a bit stable in the overall sense.

Survey conducted indicates a very strange spread or acceptance of the 3D TV as an entertainment item in the homes. Europe and China comes out to be the country where 3D TV finds great demand with 21 percent of population there favoring 3D sets and 23 percent in China. The survey also found that in the US the number of house where 3D TV was installed was just nine percent.

The decline in demand has been more in Japan and Western Europe. China is one single market where TV has been seen to increase in sales recording 90 percent of TV sales in 2011. ...

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