ICM to represent 3D firm Technica
[Philip Lelyveld comment: two strategic moves by competing, high quality companies: 3ality gets a Hollywood Agency, and Cameron Pace join the Sports Video Group. Both moves will build awareness and partnerships.]
ICM has signed 3D tech pioneer 3ality Technica for representation in film, TV and live-event production.
Percentary aims to package 3ality with filmmakers, TV series creators, producers and financiers and projects' inception.
Among the tentpoles that have recently shot or are shooting with 3ality 3D systems are "The Amazing Spider-Man," "The Hobbit," "The Great Gatsby," "Prometheus," "Jack the Giant Killer," and "Oz: The Great and Powerful."
3ality founder-CEO Steve Schklair told Variety, "3D television never took off the way we thought it would. If television is going to go 3D, episodic is going to have to start moving. They (ICM) believe they can be very helpful in that." ...
ICM, said Schklair, is setting up meetings where 3ality can show productions using its gear are coming in on schedule. ...
Even episodic TV can be shot in 3D on a regular nine-day schedule, said Schklair. "We did it with 'Chuck' and that was three generations (of technology) ago." ...
See the original story here: http://www.variety.com/article/VR1118051767