philip lelyveld The world of entertainment technology

27Mar/12Off

LG, Samsung: We’re not done with 3D yet

3D phones may not have exactly caught on like wildfire here in the U.S., but that isn't going to stop engineers at LG and Samsung from innovating around it.

In fact, representatives for the rival Korean manufacturers both had something to say to me about 3D image technology for smartphones, and it doesn't stop at playing 3D golf games or watching "Avatar" on your phone without those dorky 3D glasses.

In fact, those use cases, which formed the cornerstone of the marketing campaigns for the LG Thrill 4G and the HTC Evo 3D, are just the beginning.

Instead, Nick DiCarlo, Samsung's vice president of product planning, sees mobile 3D technology as a gateway to more immersive entertainment in the coming years.

Just think of a smartphone that can simultaneously power 3D HD video streams on different screens, say a monitor and a TV. ...

While LG is actively marketing 3D smartphones, the advances his team will be able to accomplish in the next two or three years is what really excites Nho. It's then that a new type of 3D display technology will enter the smartphone market. "Lenticular lens," are known for adding depth. These lenses steer the light, Nho explained, to brighten the image without consuming more battery power.  ...
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