NBC/ABC trial Days Of Our Lives & Happy Endings comedy in 3D
During the 'Focus on 3D TV' conference at MIPTV, Spencer Stephens, Chief Technology Officer of Sony Pictures USA, revealed the company has partnered with 3ality Technica to prove 3D can work in scripted drama and comedy.
According to Stephens, most of 3ality Technica’s business has moved away from live 3D sport, as soap and comedy producers hire the company’s technology and expertise to trial what impact 3D could have on their lifestyle shows.
The MIPTV audience were presented with clips from 3D versions of the long running 'Days Of Our Lives' soap, produced by NBC. This was accompanied with a stereoscopic clip of ABC’s comedy series 'Happy Endings' and TV movie 'Battle of the Year: The Dream Team' (which, unlike the others, will be broadcast in 3D).
Stephen’s core message was that 3D for TV can be achieved working to a 2D schedule and for little extra cost. All three examples were produced working in conjunction with the regular 2D production crew – a process termed as '5D' by 3ality Technica. ...
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