philip lelyveld The world of entertainment technology

17Dec/10Off

Sony has a lot to play for as it seeks 3D success

(Phil Lelyveld comment: excellent article on Sony's unified 3D strategy.)

Of all the things that could have spoiled the debut of Sony’s 3D television business this year, an Icelandic volcano was perhaps the furthest from Akira Shimazu’s mind.

Mr Shimazu, the lead project manager for 3D ventures at the Japanese company, was busy with other matters when ash from the erupted Eyjafjallajökull peak began grounding European air traffic in April. He was co-ordinating what he describes as Sony’s most complex and wide-ranging roll-out ever.

Read the full story here

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