TCL TV sales stats, including 3D TVs
[Press Release]
TCL Multimedia Technology Holdings Limited ("TCL Multimedia" or "the Group", HKSE stock code: 01070) today announced the sales volume of its TV and AV products for March 2012.
The Group's monthly sales volume of LCD TV in March 2012 amounted to 1,120,967 sets, up by a significant 123.4% year-on-year. The sales volume of overall LED backlight LCD TV reached 724,241 sets in March, accounting for 64.6% of the Group’s total LCD TV sales volume.
In the PRC Market, the Group continued to optimize its product mix, marketing strategies, sales channels and brand awareness. As a result, the sales volume of LCD TV increased by 94.5% year-on-year to 562,825 sets in March. Sales of LED backlight LCD TV as a percentage of the total LCD TV sales volume in the PRC Market continued to increase steadily by 67.2%. The sales volume of Smart TV and Internet TV reached 185,569 sets, accounting for 33.0% of the total LCD TV sales volume in the PRC Market. The Group seized the opportunities to become the exclusive 3D Channel partner with CCTV and continued to increase the promotion of its 3D TV sales. Sales volume of 3D TV reached 83,659 sets, bringing sales of 3D TVs as a percentage of the total LCD TV sales volume in the PRC Market up to 14.9%.
In the Overseas Markets, LCD TV sales volume increased by 162.9% year-on-year to 558,142 sets in March. In the Emerging Markets, the Group actively expanded its LCD TV and LED backlight LCD TV businesses, continued to adjust product portfolio and leveraged its successful marketing strategies, sales volume of LCD TV in March increased by 157.5% year-on-year to 328,322 sets in the Emerging Markets. The Emerging Markets remains the Group's largest overseas market in terms of sales volume and has become the new growth driver in its business, second only to the PRC Market. In addition, the sales volume of the Group's Strategic OEM business recorded a substantial increase in March.
The Group sold 1,344,089 sets of AV products in March, down 24.1% from the same period of the previous year.
March 2012 (Unaudited sales volume)
2012 2011 Change 2012 2011 Change
March March (%) Jan - Mar Jan - Mar (%)
LCD TV 1,120,967 501,673 123.4% 3,218,821 1,927,555 67.0%
Of which:
LED backlight LCD TV 724,241 200,464 261.3% 2,022,366 598,740 237.8%
Smart TV & Internet TV 186,133 62,518 197.7% 550,850 84,198 554.2%
3D TV 103,158 387 26,555.8% 250,048 497 50,211.5%
CRT TV 230,242 396,916 -42.0% 765,084 1,163,355 -34.2%
Total TV Sales 1,351,209 898,589 50.4% 3,983,905 3,090,910 28.9%
AV Products 1,344,089 1,771,742 -24.1% 3,367,582 4,403,190 -23.5%
Note: TCL Multimedia has announced the monthly sales volume of its Smart TV and 3D TV since February 2012. Taking into account the industry practice of disclosing the shipment data of Smart TV and Internet TV, therefore, starting from March 2012, TCL Multimedia has adopted the same practice of disclosing the monthly sales volume of Smart TV & Internet TV and 3D TV so as to allow comparison based on the same basis.