philip lelyveld The world of entertainment technology

23Apr/12Off

Target offers 3D body scanner to measure customers

$1 million 3D body scanner in Target store

Machine will take customer's measurements

Results can be used to buy clothes online

Alvanon Group chief Janice Wang said the 20,000 scans would be analysed to determine the most common shapes and produce size charts. Target will use the information to make clothes.

Those scanned will receive their measurements to take home, which can be used to buy clothes online.

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