philip lelyveld The world of entertainment technology

5May/12Off

Broken Glasses: Experts Try to Save 3D from the Theaters Themselves

At the Los Angeles all media screening of The Avengers, several batches of 3D glasses were broken so that many viewers could not even see the screen. ...

The Problem

The Arclight, a premium movie theater in Los Angeles, uses a 3D system called XpanD, which creates the 3D effect with an active shutter. ...

“I hate to point fingers but it sounds like the theater wasn’t doing a good enough job on quality control of the glasses,” Schklair said. “After a screening, they are supposed to legally wash them and sterilize them, and they should also do a quality check on them and make sure the batteries are good and they’re working. It’s actually not normal to hear of a theater distributing broken glasses. They’re pretty good with their quality control.” ...

“If I could find anything to do, I would be out there doing it,” Schklair said. “I don’t have input into the theaters. I wish I did because it’s more than glasses. It’s on a technical level, the screen brightness in most theaters is so poor that 3D movies look terrible because they’re dim.”

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