philip lelyveld The world of entertainment technology

9May/12Off

Pepsi Launches 3D Nicki Minaj Advertising Campaign

Pepsi has officially launched its global ‘Live for Now’ campaign with a new commercial that features a remix of Nicki Minaj’s single ‘Moment for Life.’ The commercial, which is available on YouTube, even includes an option to switch the playback settings so that it can be watched in 3D.

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YouTube allows viewers to change the video to 3D and use a number of alternate color settings to watch the ad with 3D glasses or a “no glasses” option which displays the ad in two panes but requires Pepsi/Nicki fans to cross their eyes for the visual effect to work.

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See the full article and watch the video here: 

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