One-of-a-kind outdoor advertising highlights Utah’s Delicate Arch
...“We believe our ‘forced perspective’ installation featuring Utah’s Delicate Arch is the first of its kind in the environmental advertising category,” said Struck executive creative director Steve Driggs. “The creation of the tunnel wrap required us to collaborate with a 3D illustrator who scanned the entire length of the tunnel in all its dimensions. We then needed to plot the scans based on GPS coordinates in a 3D architectural rendering program. In the end, we’ve delivered a unique advertising experience in San Francisco that literally transports viewers to Utah.” The "wow" factor seems to be working.
"And then as you walk underneath the beams you're looking up and you feel like you're walking through the arch, it's pretty clever," Williams said. "People were saying, ‘Wow the floor, I almost have to be careful walking along, it looks so real.'"
Inside the tunnel, there are images of Utah's other parks, and QR codes that people can click with their cellphone to get more information.
See the full story and watch the brief video here;