Angry Birds Spreads Wings With An Ambitious Jewelry Line
... Now a new Angry Birds jewelry line is debuting with a decidedly upscale slant. The launch product is a silver ring designed by a notedFinnish designer Kristian Saarikorpi. Mr. Saarikorpi has earlier worked as the head designer at Tillander, a house playfully described as Scandinavia’s Tiffany. He was recently named Finland’s Goldsmith of the Year. It’s an unusually sophisticated pedigree for the mobile game merchandising business – and it reflects the global ambitions of the start-up company behind the new product line.
Primesmith, the next-gen jewelry company collaborating with Rovio on the accessory line, is based in Fiskars, Finland. Fiskars has gained a tiny measure of global fame as the home of some of the most famous scissors designers in the world. The goal of Primesmith is to help various digital franchises to branch out to real world merchandising via quality jewelry. ...
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