philip lelyveld The world of entertainment technology

1Jun/12Off

“Piranha” sequel is first 3D film to get early VOD release

...Meanwhile, the install base of 3D TV sets is actually growing.

So, for the first time ever this weekend, a release window for a 3D movie is going to collapse, with the Weinstein Company’s tongue-in-cheek horror sequel, Piranha 3DD, getting released through both cable/satellite and internet VOD on the same day it debuts in about 75 theaters.

Produced by Weinstein horror label Dimension Films, the movie will be distributed into the VOD market by Starz Media, with the company’s digital distribution arm renting the film via VOD for $6.99 ($7.99 for 3D) starting Friday through cable, satellite and telco TV service providers. (Purchasers have 30 days to watch it.)

The movie will also be rented through Amazon Instant Video, Facebook, Google Play/YouTube, iTunes, PlayStation Network, Vudu, and Xbox Live. ...

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