philip lelyveld The world of entertainment technology

16Jun/12Off

Opinion: Why I’ll be going to the movies for the first time in years

Hi! I’m Brad, and I’m a movie-holic. But I have a another confession to make: I haven’t stepped foot in a sticky-floored cinema in over two years. ...

Dolby Atmos can transmit 128 simultaneous and lossless audio objects to up to 64 individual speaker feeds. That massive sound field allows mixers to create three-dimensional soundscapes with pinpoint accuracy. When that group of hyenas closes in around the protagonist on the movie screen, you’ll hear the growls pressing in from around you, as well.

Carney says that during a clip from Mission Impossible 4, the theater-goers were “first engulfed by the sound of individual grains of sand and then viscerally experienced a car crash happening in front of us, flying up overhead, and landing behind us.” ....

I’m geeky enough that Dolby Atmos and higher frame rates can coax me back into your long lines and too-tight seats. Will I come back for a second go-’round? That’s up to you. Can you make me comfortable? Can you make going to the movies exciting again, an event I look forward to — a social spectacle? I sure hope so. Because even though I’m a movie-holic, no amount of technical wizardry can compensate for an uninviting atmosphere and sky-high prices. ...

See the full story here: http://www.digitaltrends.com/opinion/opinion-why-ill-be-going-to-the-movies-for-the-first-time-in-years/

 

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