philip lelyveld The world of entertainment technology

27Jun/12Off

Why 3D movies are a waste of Money

The problem: studios have been too conservative, and have been reluctant to go too deep with the 3D, resulting in a 3D movie that doesn't satisfy anyone. Steve Schklair, CEO of 3ality, said that 3D films can use about 4 percent of the screen's width for its depth, with 2 percent providing a decent effect. Most live-action films now shoot at a depth of about a half percent, which barely registers with viewers.

Read the full interview here: http://news.cnet.com/8301-1023_3-57455593-93/why-3d-movies-are-a-waste-of-money/

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